Search results for: love brands
by Tim Girvin | Brands, Concepts | Apr 22, 2020
IN THE LAST BLOG, WE TALKED ABOUT IDENTITY AS A PURSUIT OF THE MANAGEMENT OF COHERED SAMENESS—THAT EVERY ATTRIBUTE OF A BRAND IS REFLECTIVE OF A CORE PREMISE: EVERYTHING TILTS BACK, POINTS TO CENTER, LEANS TOWARD A KEY PROMISE, VALUE AND ATTRIBUTION OF DESIGN... Read More
by Tim Girvin | Artists, Brands, Concepts, Cool People, Designers | Aug 11, 2015
Qualia: Yves Klein International Blue, Beauty and States of Being. Examining Sensation[alism,] Perception, Beauty and the Story of The Brand — human, color and otherwise Le Saut dans le Vide (Leap into the Void); Photomontage by Harry Shunk of a performance by Yves... Read More
by Tim Girvin | Brands, Cool People, Marketing 2.0, Retail | Jul 27, 2012
T H E S T O R Y O F C H R I S P F E I F E R — A M A N A N D A D R E A M AND FRANK’S REDHOT! What if you had a dream — the perfect new beverage composite — a packaged innovation? How would you make it so? Happily... Read More
by Tim Girvin | Artists, Brands, Concepts | Oct 15, 2010
Le Saut dans le Vide (Leap into the Void); Photomontage by Harry Shunk of a performance by Yves Klein Rue Gentil-Bernard, Fontenay-aux-Roses, October 1960. When the experiencer comes to the sensing of color, even brand color, what is the grasp, the embracement of... Read More
by Tim Girvin | Brands, Concepts, Scent, Storytelling | Sep 17, 2010
The classic buoy-shaped original bottle: Old Spice BRAND HISTORY, EVOLUTION, EXPANSION: THE LEGACY FROM SHULTON TO P&G. THIS blog is about scent. And brand. And story. And song… Play the Jingle! Speaking with a friend of mine, years back, Global Brand... Read More
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Storytelling | Mar 19, 2010
Image reference The White House Brand, Desirée Rogers and Barack Obama brand management The concept of the alignment of the principles of human branding and political figures isn’t new, but it might be suggested that the strategic launch of Barack Obama was more... Read More
by Tim Girvin | Brands, Concepts, General, Trends | Jun 21, 2009
Fred R. Conrad/The New York Times Warmth, affection, connection, community: physical social networks and emerging branding trends. It’s been suggested that the phenomenon of teenagers hugging has something to do with Michelle Obama. She hugs everyone.... Read More
by Tim Girvin | Concepts, Human brands | Jan 17, 2024
When I was young, my Mother belonged to a Jungian Study Group—she, and a group of colleagues, friends and professionals would meet to explore Jung’s theories. What I took from this—in my pre-teen years–was that there was something interesting there, if they were... Read More
by Tim Girvin | Brands, Concepts, Interior Design, Retail, Storytelling | Jan 17, 2023
WHEN YOU THINK ABOUT IT, A KEY POINT OF RESONANCE IN BRAND EXPERIENTIALITY* COMES DOWN TO THE HOLISM OF SENSATION. How does it feel? How unforgettable is the holism of your feelings— or your guests feelings—about it? For many of us, that would be what we see—but... Read More
by Tim Girvin | BRAND MYSTICISM, Brands | Sep 21, 2022
In the history of any branding work, it’s invariably about the person—the creator or creatrix, and the team that follows that visioning. Someone has to be out front—the fire starter, the leader who’s there with the dream. and that person should stay there. In how many... Read More
