Search results for: love brands
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Jul 17, 2009
Twitterstory as the last line of defense, offensively. Twitter is a storytelling tool. Every person tells a micro-story in the 140 characters of text that are tied to the messaging output from many tiers of devices. To the brand, the personal brand, the legacy of the... Read More
by Tim Girvin | Artists, Cool People, Designers, Retail, Storytelling | Nov 16, 2008
This is the second in a series on Human Brand | defining the inextricable link between people, founding vision and the brands that they produce. “As a fashion designer, I was always aware that I was not an artist, because I was creating something that was made... Read More
by Tim Girvin | Concepts, Cool People, Marketing 2.0, Storytelling | Apr 19, 2024
Exploring the word, the history, the meaning of infectious content. Over the last couple of days, I’ve spent a lot of time talking about soccer—both in outreaches to the soccer-playing community, team owners, well-making soccer-related foundations in support of... Read More
by Tim Girvin | Concepts, Human brands | Mar 21, 2023
We’re all looking for the right answer, and the better outlook after the challenging sequences of the last couple of years. We’re looking for yes. Anytime you have an answer, there was a question before. And any question is a quest— it’s a journey, from one... Read More
by Tim Girvin | Brands | Jun 17, 2020
WE MANAGED BRANDQUEST® SESSIONS —ALL VIRTUAL—THIS PAST WEEK, THEN OTHERS BEFORE THAT, A WEEK BEFORE— THEN THERE’S ANOTHER THINK-SHOPPING BRAND CHARRETTE EMERGING WEEK NEXT. ALL ONLINE, VIRTUAL. WE’RE THERE, BUT WE’RE NOT, WE’RE TOGETHER, BUT WE’RE THOUSANDS OF MILES... Read More
by Tim Girvin | BRAND MYSTICISM, Concepts, Trends | Mar 25, 2020
INSTINCTUAL RESPONSE AND BRAND STRATEGY—THE SENSATION OF INTUITION. THERE’S A QUESTION, HOW DOES THE ANSWER FEEL? IN THE RANGES OF RESEARCH, ONLINE, INTERCEPTIONS, FOCUS AND DEMOGRAPHIC QUAL/QUAN/QUERY—HOW OFTEN DOES THE RESULT PLAY TO “I HAD A FEELING…” O P E N?... Read More
by Tim Girvin | Brands, Cool People, Human brands | Feb 12, 2010
Observing the passage of the brand, as fire, in the spirit of Alexander Lee McQueen This is the another in a series on Human Brand | defining the inextricable link between people, founding vision and the brands that they produce. When I heard of the passage of... Read More
by Tim Girvin | Brands, Marketing 2.0 | Mar 27, 2024
You can always think poetically—”there’s a poem somewhere in this work.” There’s an allegory inside this brand—it’s the tiny enterprise, climbing the massive mountain towards a new vista—a new view to the world, and the community of their offering. There’s no... Read More
by Tim Girvin | Brands, Concepts | Dec 1, 2009
The pursuit of comfort: contentment during uncomfortable times Working on the brand revolution of Cinnabon, our research focused on finding what was missing, in the heart of the brand, retail experience and relationship management. Actually, there wasn’t any.... Read More
by Tim Girvin | Brands, Cool People, General, Scent | Oct 30, 2009
Tom Ford in Tokyo. Photo By Akiko Sameshima Exploring the human brand, story, product development, scent and visioning. Obviously, I’ve got a thing with Tom Ford. There are layers there. One, meeting him, talking to him, interviewing him — and learning... Read More
