Search results for: love brands
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Trends | Aug 28, 2015
Tim Girvin and Jack Larsen, at his Park Avenue Studio A fashion archetype, reconsidered. It’s good to hear that the bow tie is coming back. Somewhere around ten years back I’d moved past that detail — the suit, the oxford shirt, the bow tie. That was a legacy fashion... Read More
by Tim Girvin | Concepts | Jun 11, 2010
A note from Ed Kelly: content, contentment, relevance, resonance What’s the story, who’s telling it, what’s it look like, and who cares? I’ve been an American Express cardholder for coming on 20 years. And I met Ed Kelly, CEO, American Express,... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Storytelling | Nov 22, 2009
Girvin | Strategic Branding Research: Brand, personality, testing and global marketing initiatives What is the line that moves to the psychic space of a person? How do you find the heart of a relationship? Brand to person? Person as brand to community? During the... Read More
by Tim Girvin | Brands, Cool People, Places | Jul 6, 2010
Home: the house where the heart is. Speaking of the idea of branding, and the heart of the matter, the idea of exploring the nature of spirit in place couldn’t be more intimate than a place that people call their home — a house, a place of holding and... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Marketing 2.0, Retail | Feb 19, 2020
In the journey of brand strategy—trying to define brand direction and orientation—there is an alignment between stance, intention, personality and direction: future visioning. It’s a synchronism of story—which invariably involves humans and their build-out of the... Read More
by Tim Girvin | Brands, Cool People, Designers, Human brands, Motion Pictures, Storytelling | Nov 20, 2018
WHAT I LEARNED FROM STAN LEE. AND OTHER UPSTART BRANDING LESSONS FROM STEVE JOBS AND THE WACHOWSKI SIBLINGS. Isn’t it so that, in any journey forward, you go back, to find the points where your heart first opened? And in any journey to know, you must go— out there,... Read More
by Tim Girvin | Brands, Concepts, Incubation, Storytelling | Feb 22, 2017
HOW’S THAT FEEL? Girvin BRAND REACTIVITY: THE INTUITIVE RESPONSE IN INSTINCTUAL RECOGNITION IN BRAND STRATEGY THESE ARE THE DAYS OF EXPERIMENTS: EVERYWHERE, EVERYTIME. AND GREAT IDEAS, INSPIRATIONS, AND ANSWERS — COUPLED WITH THE WISDOM OF EXPERIENCE — CAN CLICK IN AN... Read More
by Tim Girvin | Brands, Concepts | May 4, 2011
Girvin These are the days of experiments: everywhere, everytime. And great ideas, inspirations, and answers — coupled with the wisdom of experience — can click in an instant. See something, react to inception, go forward. Sensing is big — yet what is... Read More
by Tim Girvin | Cool People, Designers, Human brands, Interior Design, Retail, Trends | Sep 10, 2010
Jonathan Ive and Steve Jobs What’s the point of leading if you’re not in front? I was studying overviews on Steve Jobs, Apple strategy, some thinking about leadership and the reflection in consumer relationships and Apple marketing, but more particularly... Read More
by Tim Girvin | Brands, Concepts, Storytelling, Trends | Sep 22, 2016
Looking at the dark side of brand, their strategies and their stories. In the work of finding the heart and soul space of a team of entrepreneurs, their creation, a brand and the story of their founding, their making, and the follow-on telling — community and... Read More
