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Search results for: experience design place making

Blog: How to Do Nothing

The Art of Spacing In. In the frenzy of our present experience, we all struggle with the ever-unrelenting issue of connectivity. We need to be connected to everything, all the time. There is a phrase in the context of social and hybrid community management known as...

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Blog: Rich Brands

Brands that are deep. In my journeys in meeting with brand leadership around the world, I watch for telling signs — the tell of a brand might be: How does the leader talk to their colleagues? Humane, cordial, supportive? How old, or new, is this brand? Is there a...

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Blog: Surprise!

Brands that come from nowhere that surprise, alarm, and boom on the scene as spectacle. Or breeze in, quiet as the fog, a shadow of revelation. What have you seen that came on you as a surprise — out-of-the-blue, amazing, extraordinary, marvel-making and wonderment?...

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Blog: The Layering of the Message

The Light of Brand, the Voice and the Tiering of Message Messaging and stair-stepping access in community Given the entirely human nature of brand, the enterprise of humanity, the idea of thinking about brand as a poetic expression, isn’t entirely without...

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Blog: You are a farmer

The Metaphor of the Deeper Storytelling in Brand,  the Undercurrent of Persona; the Dodge Farmer Ad, Super Bowl The bigger allegories in archetypal positioning. Imagery, shown [above and below] from the Dodge Super Bowl ad. On Tuesday February 5th, I gave a talk on...

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