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Project: Riders® by Lee®

Riders® by Lee® The VF Corporation sells denim jeans under three brand names: Lee, their premium brand, Riders, the mid-priced brand and Wranglers, the value brand. From in-store research testing, it was clear that the single most confusing aspect of the shopping...

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Project: Sogo

SOGO The Challenge All that, and Osaka chic Sogo, a venerable Japanese shopping Mecca that ultimately established stores in places as far flung as Beijing, Hong Kong, Taipei, Jakarta & Surabaya, Kuala Lumpur, Bangkok and London, was originally founded in 1830 in...

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Blog: Logomania

Brands, Logos, Communities Being in the business of design, and with a long history of work in the translation of the storytelling of brands into graphical interpretations, the logotype is at the center of brand style. And while there might be many layers of...

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Blog: This Is For You

The Power of Person to Person I was working in San Francisco, walking the streets of Chinatown and contemplating the nature of the work that we all do. It’s a gate, to a bridge, a point of transition — from one step to another. And the portal to a person....

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Blog: Explorations | Bhutan | Kuensel

remote connections Kuensel Newspaper On-line Article Link —– At the request of editor Dasho Kinley Dorji, Editor in Chief, Kuensel, Thimphu, Bhutan —- I recently toured Bhutan. And it was a long-held dream for me. Some 40 years earlier, in teaching...

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Blog: The Perfume that is You

You smell. Where you go, where you’ve been, what you remember is what holds you. You have a scent, whether you’re wearing a perfume or not. And you’ve smelled things, places you’ve been, things you’ve remembered. What were they? The point...

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