Search results for: experience design place making
by Tim Girvin | Brands, Concepts, Storytelling | Jun 4, 2013
The Stroke of the Idea, in Sound, Found. When I was in Seoul, looking at, and working on Korean retail design, I stopped and watched a street calligrapher, who was writing phrases on newspaper. In the midst of the noise and flurry of the streetscape, I stood and... Read More
by Tim Girvin | Concepts, General | Jan 12, 2012
Thinking about the iconography of place, what’s made in it. What are the talismans of your place? A person stopped by my condominium, asking to borrow a can opener. Peering into my place, she said — “are you moving?” As I looked back, there... Read More
by Tim Girvin | Motion Pictures, Storytelling | Feb 28, 2011
The spirit of the cowboy, evinced in brand identity. The notion of identity speaks to a holistic rendition of story — graphically drawn: sensately experienced. Brand identity is the nature of defining visually — as a start — then fully unfolding the... Read More
by Tim Girvin | Concepts, Cool People, Human brands, Marketing 2.0, Retail | Feb 7, 2011
Girvin: Fontainebleau, Miami Beach Purchasing decisions: the link to distinctive attachment in biological analysis — and Lindstrom’s Buyology. The idea of the psychic space — brand brainpower and impressionability. Is reaction just that: re-acting?... Read More
by Tim Girvin | Brands, Concepts | Jan 26, 2011
THE LONG REACH | Story Flow and Dispersal — the Nature of Influence and Connection: Crowd Panic Strategies Crowds, panic, flow, clustering and the flow of information — Brands, stories, communities — observations at the roadside. How does one story... Read More
by Tim Girvin | Concepts, Designers, Scent | Jul 16, 2010
Exploring the concept of memory, experience and the layering of the scented, working in Paris: the evocation of the perfumes of women and the metaphor of place and fragrance design. (Photo: Girvin) A friend of mine asked that I offer something — a quick essay... Read More
by Tim Girvin | Brands, Concepts, Retail, Storytelling | Jun 23, 2010
Photo by Dawn Clark Planning | Home is Where the Heart is Some time back, several years ago, I was talking with a friend of mine about the concepts of synaesthesia and brand — looking for ways to merge the context of brand experience to move guests into a more... Read More
by Tim Girvin | Concepts, Cool People, Storytelling | Nov 14, 2009
Exemplars of Apple Messaging and Brand Product Events: Theatricality and entertainment marketing strategy in the presentation of ideas. Being one whose livelihood is wholly built on the premise of relevant content, delivery and entertainment — the concept of the... Read More
by Tim Girvin | Brands, General, Marketing 2.0, Retail | May 1, 2009
It’s not coffee alone, it’s the Starbuck’s experience. There’s a new campaign, popping on Sunday and here’s the sneak peek, referencing Howard Schultz’s intonations — along with some other Starbuckian baristas, offering their... Read More
