Search results for: experience design place making
by Tim Girvin | Brands, Cool People, Human brands | Oct 29, 2010
EXPLORING HONOR, TRIBUTE, CARE IN THE MAKING OF BRANDS. Rethinking difference in the re-making of Apple principles. “Marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to have a chance for people... Read More
by Tim Girvin | Brands, Cool People, Luxury | Jun 1, 2010
Ermenegildo Zegna’s Vellus Aureum Luxury strategies and authentic truth. Making things by hand is a disappearing legacy. And even to the concept of the most luxurious, the idea of an object being completely handmade is a vanishing tradition. The concept of... Read More
by Tim Girvin | Artists, Cool People, Designers, Storytelling | Jan 30, 2010
A series on Human Brand | defining the inextricable link between people, founding vision and the brands that they produce. I’ve swung in and out of Vogue, with minimal amounts of work to do — precisely from a professional standpoint — with the... Read More
by Tim Girvin | Brands, Concepts, General | Aug 24, 2009
Studying the context of intuition in branding When we’ve had the opportunity to explore the notions of testing — locally, nationally, internationally, even in micro-community and localized interceptions — it’s interesting to consider what is... Read More
by Tim Girvin | Brands, Concepts, General, Trends | Apr 19, 2009
Twelve brands that will die: the beauty in transmigration, dissolution and carnage. There’s a metaphor that where there is smoke, there will be fire — and finally, in the fire, the smoke clears, and who will be there; what will be left? Fire is a kind of... Read More
by Tim Girvin | Concepts, General, Marketing 2.0, Trends | Nov 15, 2008
Remaking banking in retail community building and development How do you tell a story that’s not the same old? In visiting banks — and the brand presence of their sites (literally and online) — and studying the crises of the current banking scenario... Read More
by Tim Girvin | Artists, Concepts, Designers, General | Oct 4, 2007
I believe that the story is the way that people connect with each other. I tell you a story about me, you learn something — there’s a possible magnetic link between us; we’ve made some opening range of a connection. And from there…what, where... Read More
by Tim Girvin | Artists, Cool People, Designers, General | Apr 2, 2007
I found this word, and thought of you, Cindy. Nice spending some time with you, exploring your ideas and home, there on 23rd, NYC, looking out to the sunny side of the street, from a dramatically darkening interior. A silky lingerie interior that, in its inherent... Read More
by Tim Girvin | Brands, Retail, Storytelling | Oct 4, 2006
I spent the day with Balletmakers | Capezio the day before yesterday. It was Cristina and I. Some interviews, some research, some connections. More gathering. This will be going on for a couple of weeks, the two of us. But there were intriguing other insights into the... Read More
