Search results for: embracement
by Tim Girvin | Brands, Concepts, Storytelling | May 2, 2011
Girvin The nature of design strategy, thinking and consumer engagement I was talking with a team international brand development people, for a project initiation — the challenge focused on the discussion of relevance. Literally — for this brand, this idea,... Read More
by Tim Girvin | Concepts, Cool People | Mar 20, 2011
From the start-up, kick-start maestro, a new book. I’ve studied the strategies of Guy Kawasaki for a couple of decades. Working at Apple, during the early years as a design consultant, Guy swung into play just after my efforts designing for Steve Jobs and the... Read More
by Tim Girvin | Cool People, Human brands | Feb 24, 2011
Brand as Dream (Image from the Fabulous Nobody’s blogspot) In the decades of working with the inspired, the dreamers, the lovers, the ingenious and the intrepid — I’ve learned something: people — they make the brand. Brand is the fire of... Read More
by Tim Girvin | Brands, Concepts, Scent | May 21, 2010
Synaesthetic brand experience design. A friend of mine, Tracy Pepe, a scent strategist and consultant, founder of Nose Knows Consulting, posited this YouTube video. And she was exploring impressions — “what’s your take?” The sequence goes like... Read More
by Tim Girvin | Concepts, Storytelling, Trends | Feb 1, 2011
Olivier Beauchesne at Science-Metrix The flow of innovations and the interplay of minds. There was an idea, an inspiration, and it was shared, and went from one to another, and another. Then the world knew. It’s interesting that the idea of genius — the... Read More
by Tim Girvin | Artists, Cool People, Human brands, Storytelling | Sep 25, 2010
When We Are Mammoths: ARTPRIZE, Grand Rapids, exploring art brands, strategy and evolutionary storytelling Over time, we’ve explored the concept of the artist brand — the human brand that exemplifies the reach to actualized storytelling and organized... Read More
by Tim Girvin | Artists, Brands, Concepts | Oct 15, 2010
Le Saut dans le Vide (Leap into the Void); Photomontage by Harry Shunk of a performance by Yves Klein Rue Gentil-Bernard, Fontenay-aux-Roses, October 1960. When the experiencer comes to the sensing of color, even brand color, what is the grasp, the embracement of... Read More
by Tim Girvin | Concepts, Places, Storytelling | Jan 4, 2011
Examining the shopfronts, façades and skins of South Beach, Miami Beach, Florida. Signing design: strategies of visualization as an emotional storytelling. The evocations of deco. Take me someplace that feels right. There are levels to signing. On the one front, signs... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts | Mar 4, 2020
THERE’S A BRAND THAT YOU KNOW, ONE THAT IS CLEAR, CLARIFIED—YOU KNOW WHAT IT STANDS FOR. AND THERE IS A BRAND THAT IS FOGGED—IT’S UNCLEAR, VAGUE AND FORMLESS. WHICH DO YOU HAVE A RELATIONSHIP WITH? What is a brand? It’s a marked enterprise that has a coherent link... Read More
by Tim Girvin | BRAND MYSTICISM, Uncategorized | Feb 1, 2018
THE JOURNEY TO THE HIDDEN CENTER OF THINGNESS [the it]: THE HEART, THE MEANING, THE MEMORY AND THE MOMENT IN THE MOMENTUM IN BRAND MYSTERY. What is the being of a brand? It’s a story. It’s a person. It’s a dream — it’s a visioning to another tier of neo-rightness and... Read More
