Search results for: embracement
by Tim Girvin | Brands, Cool People, Motion Pictures | Apr 10, 2014
Designing the Alphabet of the Film, “The Matrix.” The metaphors of threading, rain, flow and the loom of meaning in context Working with Warner Brothers, Joel Silver and the Wachowski siblings on “The Matrix” was a highlight in a string of... Read More
by Tim Girvin | Brands, Concepts | Jun 24, 2014
The Outlook, the Lookout and Looking Out And looking in, to Brand Experience Design. As designers, we’re looking in, and looking out. And in our experience with brand management, it’s never, alone, only the looking in — the insights of inner seeing. But too, it’s the... Read More
by Tim Girvin | Brands, Concepts, Luxury, Motion Pictures | May 26, 2010
Examining Vehicles and Brand Placement Automobiles represent a fabulous concretion of brands synchronized to complex emotional and value constructs. Cars contain far more than conventional brands, they are emotive in the context of containment. They exemplify a sense... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jun 18, 2012
These Days, People Work Anywhere; and Brands, Their Stories, Can Live Anywhere. But they can’t be nowhere. Everything needs a place. The nature of the seamless world, presumes an osmotic fluency — content, storytelling, wonderment, spectacle and experience... Read More
by Tim Girvin | Brands, Concepts, Cool People, General, Human brands, Marketing 2.0, Places, Retail, Storytelling, Trends | Mar 31, 2012
Howard Schultz: The spin of the human brand, foundations and visioning, too far flung? Starbucks | Store one The spirit of the impassioned leader or founder speaks from the heart, which can drive everything, top down. Spirit sparks spin — which isn’t just... Read More
by Tim Girvin | Cool People, Human brands | Jan 20, 2011
The Fresnel light lens as metaphor Image: Girvin The rippling of leadership strategy and structure: brilliance, radiance and the rays of innovation. The metaphor of the amulet, the charisma and the vibe of Apple — prophecies of evolution. There are those that... Read More
by Tim Girvin | Cool People, General, Human brands, Incubation, Places, Scent, Storytelling | Aug 24, 2011
Starbucks, Pike Place Market — the beginnings of a branded world. A brand becomes a world: (tenet, intention, cult and culture, community and audience: engagement + embracement = enchantment). This world, built and evolving — founded on the inspiration of... Read More
by Tim Girvin | Brands, General, Motion Pictures | Jan 24, 2010
Sky Captain, Hugh Ferriss, Raymond Loewy, Norman Bel Geddes and the implications of design in entertainment Over time, I’ve had the chance to link with, and work for, extraordinary talent. It’s a blessing. And it’s a gift of the work — as a... Read More
by Tim Girvin | Places, Scent, Storytelling | Jul 14, 2011
The scent of dust. The perfume of the journey. The spice of the road. I am sorting through a collection of delicate, sacred books. They come from many places, but like a bundled sanctum, they are all together — near by each other, in the darkness of a room that... Read More
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Storytelling | Mar 19, 2010
Image reference The White House Brand, Desirée Rogers and Barack Obama brand management The concept of the alignment of the principles of human branding and political figures isn’t new, but it might be suggested that the strategic launch of Barack Obama was more... Read More
