Search results for: embracement
by Tim Girvin | Brands, Trends | Sep 4, 2012
Old Coolness | Logo history Image credit: StockLogos In the past, countless logos show the character of the original brand personality. Does modernization take away the soul of their launching propositions? In some instances, we think — “yes!” How... Read More
by Tim Girvin | Interior Design, Marketing 2.0, Places, Retail | Feb 22, 2024
Emotional strategies in sensate brand integration Brands ask, “touch me more often, be my friend, speak to me, stay in touch.” Talking to an executive brand team, I reach-out in a simple question—“what’s the point here—what’s this workshop really about?” And the... Read More
by Tim Girvin | Concepts, Cool People, Marketing 2.0, Storytelling | Apr 19, 2024
Exploring the word, the history, the meaning of infectious content. Over the last couple of days, I’ve spent a lot of time talking about soccer—both in outreaches to the soccer-playing community, team owners, well-making soccer-related foundations in support of... Read More
by Tim Girvin | BRAND MYSTICISM, Concepts | Nov 6, 2024
The leap of adventure in the movement of brands, spirit, soul and destinations— the risk to get out there, go further, get farther. In a recent set of GIRVIN brand soul summits, brandquest® workshops [how we work to get somewhere new as a team-based collaborative... Read More
by Tim Girvin | Brands, Concepts, Retail | Sep 6, 2012
Amazon retail, a theory [Girvin]– bricks and mortar? Brand, retail, retelling, retooling, rethinking. Retail and community, brand storytelling as a reflective sharing — the story of place, of culture, of wonder, embracement and connectivity. There is a... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Mar 22, 2013
Brand, story, object and ritual. The art of the axe, chopping wood, arranging wood, starting fires, it holds a string of stories for many. Being in Portland, a proverbial city of the Axe, has built a culture around the axe. The axe is a splitting adze, a blade that... Read More
by Tim Girvin | Artists, Brands, Cool People, Designers | Apr 17, 2013
The End that is the Beginning | Brands & Death It might be said that the idea of associating the creative essence of the late Alexander McQueen with a skull is a mistake — a slide off the backside of a brilliant man, who passed in the swirl of an... Read More
by Tim Girvin | Brands, Storytelling | May 30, 2013
The Light of Brand, the Voice and the Tiering of Message Messaging and stair-stepping access in community Given the entirely human nature of brand, the enterprise of humanity, the idea of thinking about brand as a poetic expression, isn’t entirely without... Read More
by Tim Girvin | Brands, Concepts, Retail, Storytelling | Jul 1, 2013
Conceptualizing holding, in the context of relationship, experience and brand. I was working as a charrette leader on brand for a beauty and wellness start-up. We talked about — “why, who, where, what?” The big questions. And we talked about the... Read More
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Dec 4, 2013
The stride to a convincing victory Sometimes, the work is laden with inspiration. You meet someone, work with someone, their brand, their story, and the power of the passion, the energy, is a viral contagion; it’s like “I wanna be around that!” Get... Read More
