Search results for: embracement
by Tim Girvin | BRAND MYSTICISM, Brands, Human brands, Storytelling | Mar 8, 2023
In the quest for finding the soulful intention of human-built enterprises—first there has to be an underpinning of knowledge about these brand systems and their architecture. Their seeds, their planting, the foliation and the nodality of their evolutions. And finally,... Read More
by Tim Girvin | Artists, Concepts, Storytelling | Feb 28, 2023
THE INTEGRATION OF MESSAGE: GRAPHICAL EXPRESSIONS IN A SCALABLE SOLUTION. TINY CAN BE GIGANTIC, SMALLER CAN BE EMULATED IN A TIERING OF ENLARGEABLE OR REDUCIBLE DESIGN TREATMENTS, NOT MERELY AS DESIGN THINKING—BUT AS A DIRECT LINK THE GENETICS OF THE DESIGN. THE... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Retail | Nov 16, 2022
YOU MAKE YOUR WAY—IT’S YOUR MAPPING, YOU MARK THE WAY FORWARDS— A PATHWAY THAT YOU TAKE, AND YOU ACTIVATE YOUR FIRST STRIDE FORWARD. To get somewhere, it’s up to you to take the first step. That, of course, speaks to your life— the journey you’re on, what you’re... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Storytelling | May 26, 2022
WORKSHOPPING LOVE AND PASSION I was talking to a colleague about “love,” the notion of letter-writing and love-worthy thoughts expressed in a hand-notated missive, one human to another. To that, we were talking about stamps—particularly this love stamp I’d designed... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Marketing 2.0, Storytelling | May 19, 2020
THINKSHOPPING BRAND CHANGE | GIRVIN’S BRANDSCAPING CHANGE MANAGEMENT, ENTERPRISE EVOLUTIONS AND ACCELERATED BRAND TRANSITIONING EVERYTHING CHANGES: IT’S THE ONE CONSTANT TO EXPECT—BETTER TO BE READY TO MOVE AT A MOMENT’S NOTICE. In your constant study of the rising... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts | Mar 4, 2020
THERE’S A BRAND THAT YOU KNOW, ONE THAT IS CLEAR, CLARIFIED—YOU KNOW WHAT IT STANDS FOR. AND THERE IS A BRAND THAT IS FOGGED—IT’S UNCLEAR, VAGUE AND FORMLESS. WHICH DO YOU HAVE A RELATIONSHIP WITH? What is a brand? It’s a marked enterprise that has a coherent link... Read More
by Tim Girvin | Concepts, Storytelling | Mar 11, 2020
[A tidal cairn, a stacked set of 15 large stones that I balanced in the water—here: 7 above the waterline, 8 stones below the waterline; as the tide comes in—the cairn submerges—and the storytelling of the rippling, the contours of the stones, play out their... Read More
by Tim Girvin | Concepts, Storytelling | Jan 22, 2020
THE EXAMINATION OF INTENTION, PASSAGE AND MEANING— THE BRAND, THE STRATEGY, THE JOURNEY. IF YOU’RE LOOKING TO FIND THE DEEPER SIDE OF BRANDS, WHAT ARE THE RITES OF PASSAGE—GETTING THERE: CLOSER TO SOUL, HEART, INTENTION, DIRECTION? CAN BRANDS LIVE—could they be alive?... Read More
by Tim Girvin | Concepts, Cool People, Storytelling | Dec 11, 2019
Le Saut dans le Vide (Leap into the Void); Photomontage by Harry Shunk of a performance by Yves Klein Rue Gentil-Bernard, Fontenay-aux-Roses, October 1960. THE SENSING OF COLOR. PANTONE’S BLUE 2020. “May all that emerges from me be beautiful.” Y V E S K L E I N I... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Storytelling | Sep 25, 2019
WHEN YOU’RE FAR OUT AT SEA, SEE THE WAVES, SENSE THE RIP, IT’S TIME TO RIDE THE FAR HORIZON OF THE RIPPLING SWELL. Image above: Dawn A. Clark When you’re out there, far out there, watching the impending swell, there’s the rising curl of fear, awe and wonder,... Read More