Search results for: embracement
by Tim Girvin | Brands, Concepts, Storytelling | Oct 11, 2016
Brand core: what lies within? The idea of finding the soul of the brand is something that many might immediately chafe against, or laugh out loud — the sheer presumption: brand = soul. But I’m finding that this is increasingly the place in which Girvin works, as well... Read More
by Tim Girvin | Brands, Concepts, Storytelling, Trends | Nov 29, 2016
The Question of Belief lies in its etymology, for to believe is to “be love.” Brands and love, in a foundational strategy, suggest and intertwinement of passion, enchantment and embracement. There is love and passion in the making and the makers of brands — and so... Read More
by Tim Girvin | Brands, Concepts | Jun 28, 2017
CONCEPTIONS AND EXPLORATIONS OF INTIMACY: BRAND LOVE-MAKING? What’s the path for engagement? How does a brand move from enchantment, to engagement, to the interlacing of embracement? What is the way that people hold on to the storytelling of a brand in a manner that... Read More
by Tim Girvin | Brands, Storytelling | Jan 24, 2018
THE STRATEGIC ALIGNMENT BETWEEN PRODUCTION DESIGN, STORYTELLING, PLACE-MAKING AND IDENTITY. STRATEGY? SYNCHRONY. I was reminded about brand alignments and world design in a recent posit at FastCompany, on Skyrim. I’ve actually been talking about this a lot in other... Read More
