Search results for: brand-instinct
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Dec 4, 2013
The stride to a convincing victory Sometimes, the work is laden with inspiration. You meet someone, work with someone, their brand, their story, and the power of the passion, the energy, is a viral contagion; it’s like “I wanna be around that!” Get... Read More
by Tim Girvin | Concepts, Interior Design, Places | Nov 26, 2013
Designing for, and in, The Soul of Place For some, it might be the light of a room; for another, it might be the scent, for another — it’s the touch. And still another, it’s the vibe, as if there is a Spirit in the room. People contribute to the... Read More
by Tim Girvin | Brands, Concepts, Trends | Oct 8, 2013
The Contemplative Walk My earlier studies of Thich Nhat Hanh revolved around the walking meditation — grounding into the earth, walking, breathing, contemplating the open stride; that mindful, mindless walk, open-to-the-moment ambulatory meditation. Being in,... Read More
by Tim Girvin | Cool People, Designers, Places | Oct 29, 2013
Small signs that tell a big story Environmental messages in place-making What if, when you came around the corner to a place in your office and there was a delicate message, reminding you of something, like: “Care”? “Do more, because you can.”... Read More
by Tim Girvin | Brands, Concepts, Cool People, Designers, Storytelling | Aug 6, 2013
Designed Magic, Magic Designed. It’s been said that illustration, the real meaning of the word is a shining — to illustrate is “making bright.” But also — to purify. In a manner, thinking about illustration as a craft of communication... Read More
by Tim Girvin | Concepts, Places, Storytelling | Jun 25, 2013
Designing storytelling, in brand experience and place-journey-making. Earlier in my career, I was studying the concept of signage design in the setting of Imperial Roman culture. From the 500 — 1500 years, BCE, to roughly 400 ACE the idea of cutting important... Read More
by Tim Girvin | Concepts | Jun 18, 2013
Research, Storytelling, Brand — Science, Strategy and Artfulness In working on a string of projects, to brand, research and background, audience review, positioning strategy. And, in some instances, the idea is a kind of an engineered review —... Read More
by Tim Girvin | Brands, Scent | Jun 6, 2013
Building a Scent That’s Made of Every Scent. When I was young, even back then, I was into fragrance; I explored the idea of taking various fragrances and mixing them together — to get what I wanted. What came of that experience, generally speaking, was a... Read More
by Tim Girvin | Concepts, Places | May 28, 2013
The Spirits in An Environment I was walking in a place and I realized, for a moment, that I was alone. But there was something there, studying the sensation of environment. It had to do with the holism of the sensations — light, warmth, breeze, the former... Read More
by Tim Girvin | Brands, Storytelling | May 20, 2013
Telling the story by hand and meditation. I can recall designing and writing out a phrasing by Michelangelo Buonarroti, “By hand, which follows mind and meditation.” It’s actually a telling that follows a longer contemplation: “The best of... Read More