Search results for: brand-instinct
by Tim Girvin | Concepts | Aug 1, 2014
The Strategy of Marks, Meaning, and the Transportation of Magic: Intentional Transformation In my history, and a string of blogs, I’ve commented on the notion of design, magic and their intertwinement. It’s been pointed out by some that such a discussion is infertile... Read More
by Tim Girvin | Concepts, Interior Design, Places | Jul 10, 2014
The inward and outward flow of brand experience design. I was trying to make a connection with a team, a brand, and — like most of you — I was on-hold, then waiting, then holding, then waiting — and finally; and I was passed along to another, who had no clue about my... Read More
by Tim Girvin | Concepts, Designers, General, Places, Trends | May 9, 2008
My friend Dawn Clark, AIA LEED®AP, Principal at NBBJ | Design — sent along this story; digging in, I’ve found more. I’ve written a lot about patterning. Actually, I’m captivated by it. Patterning as a kind of subtle substrate brand messaging,... Read More
by Tim Girvin | Artists, Brands, Concepts, Cool People, Designers, General, Luxury, Retail, Trends | Apr 7, 2008
Exploring the principles of art, craft, making and the philosophical vision: Brooklyn Museum: http://www.brooklynmuseum.org/exhibitions/murakami/ What about Takashi Murakami? “the difference inherent in Japanese and Western artistic practices, and the... Read More
by Tim Girvin | Cool People, General, Retail, Storytelling | Jan 28, 2008
I’d met Trish May, the foundress of Athena, several years ago — perhaps closer to a half decade now, considering our history in partnering on her business launch. She was a Microsoft executive with some serious international business strategy and marketing... Read More
by Tim Girvin | Concepts | Apr 8, 2014
WHEN I GET CLOSER, I KNOW MORE As I touch something, I can feel inside. Isn’t it so, for you, that when you touch something, you know more? In a conversation, touching the person that you’re communicating with, adds a series of punctuations and pauses that... Read More
by Tim Girvin | Concepts, Interior Design, Marketing 2.0, Places, Storytelling | Feb 20, 2014
Thinking Through Journey and Customer Procession — the Strategy of Designing a Way for Guests, Clients, Experiencers of Your Story A key to storytelling will be journey. Like the finger guided on the progression of the type, and page arrangement, turned in the... Read More
by Tim Girvin | Scent | Jan 23, 2014
You smell. Where you go, where you’ve been, what you remember is what holds you. You have a scent, whether you’re wearing a perfume or not. And you’ve smelled things, places you’ve been, things you’ve remembered. What were they? The point... Read More
by Tim Girvin | Scent | Jan 16, 2014
THE PERFUME THAT FOLLOWS YOU. As you’re walking the street, a hallway, a waft of scent flows by. Multiple “perfumes of place” drift — if you’re open, you’re scenting them. As well, you’re scenting — the fragrance of you,... Read More
by Tim Girvin | Artists, Cool People | Nov 18, 2013
Death comes even to the best of us. Very sorry to see this loss. Three days back, London. I recall the first time that I’d booked some clients at the [Hotel #1] ACE, Seattle. And I fretted about what they’d think [they were older clients, linked to an... Read More
