Search results for: brand-instinct
by Tim Girvin | Brands, Concepts, Places | Feb 19, 2015
BRAND PRESENCE, PARTICIPATION AND SENSUAL DESIGN You’re here, right? That is: right now, you’re presenting, you’re present: you’re here? When you’re walking a space, trying to create a place — something unforgettable — you need to be in here. Present and focused,... Read More
by Tim Girvin | Concepts, Cool People, Designers, Storytelling | Feb 10, 2015
Can you do that style? Earlier in my career [1976,] as a advertising studio illustrator, comp[rehensive] packaging artist, headline drafter [for rough ad layouts] and an occasional calligrapher, I got that line, as a request. “Can you do that style?” “Sure I can.” It... Read More
by Tim Girvin | Brands, Concepts | Feb 5, 2015
I LIKE TO BE TOUCHED. And I like to touch. Just one way to sense is to touch. In having a conversation with one, I find that a touch is a way to link to someone in a different way — it’s a bond that will take the track of a discussion from one tack to another. Touch —... Read More
by Tim Girvin | Brands, Concepts, Scent, Trends | Jan 13, 2015
Perfume and Persona — the categorization of demography by scent. I heard this conversation about 10 years ago — one of those rare moments when you have a chance to listen in on people’s impressions of you. That’s happened a couple of times, and in both, it was a... Read More
by Tim Girvin | Concepts, Interior Design, Places | Dec 23, 2014
HOW ATTENTIVE ARE YOU? As you think about design, and the creation of designed experiences, the point might go two ways: how attentive are you? and how attentively will your experiences be received? People come into a place in the construct of impressionistic... Read More
by Tim Girvin | Concepts, Places, Storytelling | Dec 9, 2014
The Use of Writing as a Talismanic Device in Architecture When GIRVIN had an office in NYC, off 26th and Broadway, I used to walk around, looking in on shops and restaurants. I found a little curiosity shop, a dealer in ancient antiquities and I spied some familiar... Read More
by Tim Girvin | Artists, Concepts, Designers, Storytelling | Dec 4, 2014
Design Mysticism When you go deep. As a designer, you might meditate on your work, what you’re doing. And your being in that doing. There might be a brand strategy, and the unfolding character of tactics and deployment. But making marks is a legacy that is thousands... Read More
by Tim Girvin | Brands, Concepts | Oct 23, 2014
And the Emotions of The Skin The realm of touch and brand holism. There are people that talk about their 360º branding experience. I talk to them, walk a ways with them. And watch. When you think about brand experience, the query point will be what feeling does the... Read More
by Tim Girvin | Concepts, Places, Scent | Sep 16, 2014
What About the Smell of the Moon? A friend, high perfumer Christi Meshell, pointed out a note on the Fragrance of the Moon. That aligns with an earlier conversation we had about the smell of guns, firepower and gun powder. It’s like the smell of any explosive, the... Read More
by Tim Girvin | Concepts, Scent | Aug 21, 2014
Studying the Holism of Textual Contemplation [Reading]. In a manner, everything we do as designers comes back to an attribute of reading — that is: how we hold something, how we touch, taste, smell, hear, seek balance and intuit content are all manners of reading... Read More