Search results for: brand-instinct
by Tim Girvin | Brands, Cool People, Human brands, Marketing 2.0, Retail, Storytelling | Oct 24, 2012
The Mulleavy spirit At Girvin, we’ve been following, writing about, the Mulleavy sisters for a couple of years. We’ve also studied, and written about Starbucks. Even Howard knows about our blogs. What is compelling about the sisters Mulleavy is the wild... Read More
by Tim Girvin | Artists, Brands, Cool People, Motion Pictures | Oct 3, 2012
The Interspace: the new MySpace UI Wide Open — Inner Space — Interface It’s interesting to study the migrations of MySpace, in the challenges of their past failing and flailing attempts to maintain a respectable share of the social online... Read More
by Tim Girvin | Scent | Oct 26, 2012
Notes on the Last Letterpress & the Last Paper Seller — DOWNTOWN LOS ANGELES IN TRAVELING THE JOURNEY OF THE CRAFT, THERE’S A KEY TO RELEVANCE — IN THE SELLING ENTERPRISE, THE NOTION OF BRAND IN PLACE, BRAND IN THE MIND OF PEOPLE — THERE... Read More
by Tim Girvin | Artists, Brands, Concepts, Cool People, Retail | Sep 7, 2012
These days, the idea of an anniversary is the search for legacy — and there are many that are searching for legacies, threads, reaching back to the soul of earlier years, when another degree of artfulness, more robust storytelling, a new flavoring of history... Read More
by Tim Girvin | Concepts, Designers, Trends | Oct 10, 2012
I was thinking about that idea — the fluff of package — really, is there a meaningful story there [all those carefully conceived messages, do people really pay attention?] When we talk about epiphany, are people really looking? Studying? Reaching —... Read More
by Tim Girvin | Brands, Concepts, Retail, Storytelling | Aug 29, 2012
SHELF EPIPHANY, RETAIL DESIGN, BRAND STORYTELLING AND SHINING ––––––––––––– I was talking to a client about the concept of the shine. Walking the street, I spied this installation — a shine brush in a window. And it urged a meditation on the allegory of shining.... Read More
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Aug 31, 2012
Sometimes, simple is best. Messaging, stories told in the language of your community, and tuning the nature of clarity. There is a bridge between the patterning of one’s personal character, “your brand attributes” — how you, as a person,... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jun 18, 2012
These Days, People Work Anywhere; and Brands, Their Stories, Can Live Anywhere. But they can’t be nowhere. Everything needs a place. The nature of the seamless world, presumes an osmotic fluency — content, storytelling, wonderment, spectacle and experience... Read More
by Tim Girvin | Brands, Concepts, Human brands | Jun 8, 2012
THE AUTHENTICITY OF THE TRUE Real people, real brands, enterprises that are true. Have you been with someone, a person, a brand, that’s untrue — to you? You had an impression, then you went to “meet” them, work with them, buy from them —... Read More
by Tim Girvin | Concepts, Storytelling | May 11, 2012
The word, the work, that optimizes Working in NYC, I was rifling through my wallet, heading downtown to the office, I pulled my subway card — which I’d noted in an earlier overview. Optimism, the MTA card There’s a word, that word — placed... Read More
