Search results for: brand-instinct
by Tim Girvin | Concepts, Cool People, Marketing 2.0, Places, Retail, Trends | Sep 13, 2016
ARCHETYPAL SYMBOLOGY AND THE DESIGN OF PLACE Design thinking and the exploration of deep metaphors When I was working as a brand / design strategist on Procter & Gamble, on brand innovation, I’d partnered with a closely-aligned and roving colleague there, Iain... Read More
by Tim Girvin | Brands, Concepts | Sep 6, 2016
The Context of Holistic Branding, Experience Design and the Person In NYC, I was talking to an Aikido master about sensation — and the sphere of awareness. It might be suggested that Aikido — a “way of ki,” is more about finding the divinity of an opponent, and... Read More
by Tim Girvin | Concepts, Places | May 13, 2014
The Context of Holistic Branding, Experience Design and the Person Earlier, in NYC, I was talking to an Aikido master about sensation — and the sphere of awareness. It might be suggested that Aikido — a “way of ki,” is more about finding the... Read More
by Tim Girvin | Artists, General, Scent | Jul 19, 2008
Exploring brandstory, legacy and fragrance in a venerable enterprise of 700 years. I have been exploring Santa Maria Novella for about 10 years now. And largely the opening of my exposure has been Jon Bresler — and his group in NYC, Lafco. The opening... Read More
by Tim Girvin | Brands, Concepts, Cool People, Human brands | Jan 12, 2016
David Bowie | Passionate Blood: the emergent hunger of the darker side and the Quest for Light. Exploring the quest of Light and the Dark — the preternatural (brand). I’ve made some observations in the past, about the patterning of passage: people die; and human... Read More