Search results for: brand-instinct
by Tim Girvin | Brands, Concepts, Cool People, Trends | Dec 3, 2009
Examining the principle of integrated marketing, experience design, and the semblance of the sentient. I’d start with this poetic assemblage. Memories reach back. They are the string from the now, to the then. They link where we are, what we are, to what... Read More
by Tim Girvin | Uncategorized | Jan 19, 2008
Given some intriguing alignments, it’s time to consider film in the context of luxury storytelling. And there are two present time movements that speak to this abrupt emergence. And there’s a personal winding, to the concept of film making and luxury brand... Read More
by Tim Girvin | Brands, Concepts | Oct 1, 2013
WHAT IF YOU’RE THE BRAND? We’ve written a lot about the brand of you. The truth of the brand will lie in the journey; in exploring any brand, our path is journey — what route has it been, what telling to the past, the present, the future? That goes... Read More
by Tim Girvin | Artists, Cool People, Marketing 2.0, Storytelling | Dec 25, 2009
Directing brand design and motion pictures | the framing of storytelling in hybrid contexts Tom Ford | The design of A Single Man It’s no secret that I’ve got an admiration for Tom Ford. Yet, interestingly enough, I only own his fragrances. However, the... Read More
by Tim Girvin | Brands, General, Storytelling | Jul 8, 2009
Rock my world, make me different, knock me out, make me beautiful — take me someplace else. Creating strategic campaign positioning signatures: premise, promise, expectations and outcomes. There is a presumption that everything is greener, someplace other than... Read More
by Tim Girvin | Cool People, General | Jun 1, 2007
Tom Peters made some sequence of offerings wrapped around the space of human branding. That is the idea that you are a brand, worth telling your story, and that people will be paying attention to you. And surely there are plenty of people worth paying attention to.... Read More
by Tim Girvin | Motion Pictures | Jun 13, 2011
Palaeography, design, historical context and the imagination Theatrical identity design We didn’t work on the movie Thor. In about twenty years of working for Paramount Studios and Warner Brothers, in particular, we’ve worked on literally hundreds of... Read More
by Tim Girvin | Concepts, Storytelling | Dec 14, 2011
While you’re looking out, traveling the distant vista — a long road, the living running — the journey shall continue. And who said it would be easy? Craft, in the making of anything, building the outbound relationships to people, in the truth of it,... Read More
by Tim Girvin | Artists, Concepts, Cool People, Designers, General, Places, Retail, Storytelling | Oct 6, 2010
Drawn from the heart: simple design prototypes from the 30s: design strategy and clarity of intention The heart of creative: drawing, sketching, roughs, comprehensives made by hand, brush and simplistic inspiration. A friend of mine in Santa Monica, composer Stuart... Read More
