Search results for: brand-instinct
by Tim Girvin | Brands, Concepts, Places | Oct 22, 2020
ANY BRAND HAS TO THINK ABOUT ITS PLACE—THE PLACE THAT IT MAKES: HOW PEOPLE EXPERIENCE IT AND HOW THE STORYTELLING THAT IS REVEALED—AND, IN THAT, HOW THAT FEELS. I learned about brand and place-making earliest in my career—at the very beginning—college trade—painting... Read More
by Tim Girvin | BRAND MYSTICISM, Concepts, Motion Pictures | Sep 2, 2020
THE QUEST AND THE QUESTIONING OF BRAND: ITS PLACE, THE EXPERIENCE AND TOWARDS INTENTION AND DIRECTION. IT LIES IN THE JOURNEY FOR SOLUTIONS, CREATIVE PATHFINDING, CREATIVE CARTOGRAPHY, AND SOLUTION CONSTRUCTION In everyone’s life, there’s a quest to find answers to... Read More
by Tim Girvin | Brands, Concepts, Motion Pictures, Storytelling | Apr 15, 2020
BRAND DESIGN, INSPIRATION, CONSTRUCT AND MEANING The quest for the right place of brand identity—starting with strategic foundations of name, story, stance, personality and chromosomal attributes, integrative and experiential tactics—extends to look, and, inherently,... Read More
by Tim Girvin | Brands, Storytelling | Jul 1, 2019
LAYERING MESSAGES AND IMAGERY IN BRAND WORKSHOPPING. THE CARTOGRAPHY OF BRANDSCAPE (Digital Brush work) MAPPING BRAND THINKING | Part two THE DOODLING OF IDEAS, PATHWAYS OF EXPLORATION SCRIBBLED, BRAND MAPPING AND DOCUMENTATION: Brandquesting®, brand navigation and... Read More
by Tim Girvin | BRAND MYSTICISM | Mar 28, 2018
THE STUDY OF THE PAST TO ROLL TO THE FUTURE: INVESTIGATING THE HERITAGE OF ART, ENERGY, MEANING, MEMORY AND CONTEXT IN THE WRITINGS OF HSIEH HO, 6TH CENTURY CHINESE ART CRITIC. It’s been said by one that “Energy is eternal delight.” William Blake As I keep working... Read More
by Tim Girvin | Brands, Concepts | Dec 22, 2016
SIGNING A BRAND: BRAND SIGNATURES, HUMAN HANDWRITING AND ATTRIBUTION Examining the idea of brand, signature and personality I was thinking about the idea of hand-writing and the character of the person. By a typical extrapolation, I’d liken the brand to the human — in... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Storytelling | Jul 21, 2016
BRANDQUEST® INNOVATIONS AND NEW BRAND DEVELOPMENT Engaging leadership brand champions: studying the patterning of innovation, the struggle of the paradigm and the modeling of breaking brands free. As a business person, a planner, and a student of enterprise... Read More
by Tim Girvin | Brands, Concepts, Cool People, Designers, General, Interior Design, Luxury, Retail | Mar 20, 2008
Gucci before, above — and now, Gucci anew: Been here: blog.girvin.com/?p=323 I’ve been studying, though not buying, the work of Frida Giannini. I’ve heard she’s an interesting person. I reached to her. Wrote about some ideas and never heard... Read More
by Tim Girvin | Brands, Concepts, General, Human brands | Jan 13, 2008
While it might seem profoundly obvious, the brand is inherently human — it’s about people, connecting to other people. People create brands — the notion of a brand DNA is nothing but an explication of the concept of the precisely personal character... Read More
by Tim Girvin | Brands, Human brands, Retail | Mar 9, 2011
THE INTEGRATION OF LAUNCH | HOLISTIC AND INTEGRATED STRATEGIES FOR BRAND RENEWAL I missed Howard Schultz, down at the market, ringing in the bell for the NYStock Exchange at Store one, Starbucks, the Pike Place Market — 6.30am, 3.8.2011, the ringing intonation... Read More