Search results for: brand-instinct
by Tim Girvin | Brands, Concepts, Storytelling | May 12, 2010
The wave, the ripple, the droplet, the metaphor — exploring allegorical symbolism in brand and business strategy. The idea of water is a metaphor that has consistency to the notion of exploring how people connect with each other: touch, connectedness, stories... Read More
by Tim Girvin | Cool People, General | Apr 6, 2009
Designing experiences and retail strategy | enlightening presence in the power of feminine visionaries. Right now, Girvin, the firm, is comprised mostly of women. And over time, I’ve found that women, as team partners, are superlative creative resources. And,... Read More
by Tim Girvin | Uncategorized | Oct 17, 2011
NASA the second of two observations | brand, metaphor, retail Designing a strategy of creative intelligence: the unconscious design, design thinking and the mystery of myth 2010, Dawn Clark AIA, LEED AP and I’d visualized the idea of building an Amazon retail... Read More
by Tim Girvin | Brands, Designers, Storytelling | May 9, 2009
Storytelling in retail design As designers, there’s a patterning to be explored, something to be seen, sensed, experienced in the making of place and the character of brand, in story — and the telling of retail. Girvin card deck, obverse puzzle assembly by... Read More
by Tim Girvin | Concepts, Storytelling | Jun 12, 2019
Sienna, Italia Ὁ βίος βραχύς, ἡ δὲ τέχνη μακρή, ὁ δὲ καιρὸς ὀξύς, ἡ δὲ πεῖρα σφαλερή, ἡ δὲ κρίσις χαλεπή. ––––––––––––––––––––––––––––– Vīta brevis, ars longa, occāsiō praeceps, experīmentum perīculōsum,iūdicium difficile. Life is short, and art long, opportunity... Read More
by Tim Girvin | Brands, Concepts, Trends | Oct 4, 2016
Cumular Thinking: Crowdsourcing minds and gathering the principles of cumularity Mist and collective examination of the mystery of ideas — The Cloud mind: the metaphor of fluent vapor — the clouded allegory in the context of computing, burgeoning creative, a... Read More
by Tim Girvin | Brands, Concepts, General | Jan 25, 2008
I’m always looking back. But never staring. All ways looking. In all ways — exploring. Looking deeper. And in way, that’s something to the way the we work, we think. Look deep. Go further. Be in: their there. Where they are. What that means is doing... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Human brands, Storytelling | Mar 8, 2023
In the quest for finding the soulful intention of human-built enterprises—first there has to be an underpinning of knowledge about these brand systems and their architecture. Their seeds, their planting, the foliation and the nodality of their evolutions. And finally,... Read More
by Tim Girvin | Brands, Concepts | Oct 6, 2022
And the implications to brand, strategy and the target Image: Disney Marvel Studios In my history, working around brand space, there are inherently central points of business structure, key practices that boost the brand’s proposition—channel core offerings. The... Read More
by Tim Girvin | BRAND MYSTICISM, Brands | Sep 21, 2022
In the history of any branding work, it’s invariably about the person—the creator or creatrix, and the team that follows that visioning. Someone has to be out front—the fire starter, the leader who’s there with the dream. and that person should stay there. In how many... Read More
