Search results for: brand-instinct
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Aug 31, 2009
Brand identity, integration, story and truth. I’ve spoken about the reach to true brands. What are they, what resonation have they with audiences and who cares about the story that they promulgate? I’m looking for true brands; and, in my own work,... Read More
by Tim Girvin | Brands, Concepts, General, Trends | Apr 19, 2009
Twelve brands that will die: the beauty in transmigration, dissolution and carnage. There’s a metaphor that where there is smoke, there will be fire — and finally, in the fire, the smoke clears, and who will be there; what will be left? Fire is a kind of... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Cool People, Human brands, Trends | Dec 13, 2021
BRANDS LED BY WOMEN The power of the feminine principal When I was in college, I studied the archetype of the Great Mother who—and which— might be defined as less of an archetype in the common parlance of today’s voice, and more of a deep, collective unconscious... Read More
by Tim Girvin | Brands, Human brands, Storytelling | Apr 4, 2017
THE PASSION OF INSPIRATION: YOU-BRANDING | HUMAN BRAND STRATEGIES FLAME ON! I met Tom Peters, just moments after his (as usual) carefully integrated marketing of “the brand called you” positioning. As ever, he knows how to get the work / word / world out there quickly... Read More
by GirvinIT | BRAND MYSTICISM, Brands, Concepts, Storytelling | Jan 19, 2022
In our experience, brands are—and should be—on a perpetual move, never quiet, always exploring, evolving, tuning and turning to new relationships and communities. And most brands do—with forward thinking leadership, they’re thinking—“we’re missing something here, we... Read More
by Tim Girvin | Concepts | Jul 6, 2009
Voyages and patterns in style: Harajuku, Manga Jazz, Ivy League Preparatory — newly vitalized in the Japanese love of the brand. When I’d travel to Japan, I’d leave on Friday, so I’d get there on Saturday, to explore the Tokyo city that night,... Read More
by Tim Girvin | Artists, Brands, Concepts | Oct 15, 2010
Le Saut dans le Vide (Leap into the Void); Photomontage by Harry Shunk of a performance by Yves Klein Rue Gentil-Bernard, Fontenay-aux-Roses, October 1960. When the experiencer comes to the sensing of color, even brand color, what is the grasp, the embracement of... Read More
by Tim Girvin | Brands, Cool People, General | Feb 2, 2009
Exploring spirit and transition | the legacy of the Human Brand in passage Several years ago, Chie Masuyama and I were in Japan together, exploring brand development in that market, as well as meeting and presenting with Pierre Dinand, my partner in an alliance for... Read More
by Tim Girvin | Brands, Concepts | May 16, 2011
Resonance, Relevance, Relationships — the three indices of connection and community Brands have to matter to be unforgettable. Given the flooding of exposures, those that are strong will require extraordinary staying power. But more importantly, to the nature of... Read More
by Tim Girvin | Concepts, Retail, Storytelling | Dec 5, 2011
Could the connectedness of one person to another, the perception of placement be — vibration? What is the vibe of this place? What is the vibe of you? What is the vibe of brand? It’s possible that everything circulates, pulses, surges on the nature of vibe... Read More