Search results for: brand-instinct
by Tim Girvin | Interior Design, Places, Storytelling | Sep 30, 2020
When you make a place, what gives it soul? Authenticity, material utility, legacy of use. Humanity in play, ingenuity of unexpected applications. Soulfulness wouldn’t support a clinical cleanliness or synthetic manufacture, soul— by its very etymology—refers to sea,... Read More
by Tim Girvin | Concepts, Interior Design, Places, Retail, Scent | Jul 10, 2020
THE LAYERING OF STORIES In decades of work in the market space of fragrance, there are stories in the construction of perfumes—the tiering of memories; there are stories in the layering of ingredients and there are stories in the marketing of how scents are delivered,... Read More
by GIRVIN | Artists, General | Sep 16, 2019
This month’s design comes from our newest senior designer Corey Campbell. Not only does he have an awesome alliterative name, he has joined the GIRVIN team seamlessly, bringing with him his sense of humor and dedication to perfection. As a northwest native, Corey has... Read More
by Tim Girvin | Artists, Motion Pictures, Storytelling | Jan 31, 2019
THE DRAWING OF MOVIE LOGOS AS A STATEMENT IN THE ARTISAN INSIGHT: FROM MIND TO EYE TO HAND AND THE ILLUSTRATION OF LANGUAGE AND IDEALS. When I was in college, I didn’t really study conventional “graphic design,” in fact, I skipped it altogether. The module on... Read More
by Tim Girvin | Concepts, Storytelling | Aug 22, 2018
THE VERY NATURE OF THE WORD CALLIGRAPHY PRESUMES BEAUTY, THE QUEST FOR A LETTER FOR WELL AND BEAUTIFULLY DRAWN—AND TO SOME, DISTINCT FROM LETTERING, WHICH IS MORE OF A BUILT FORM OF LETTER-MAKING. Make by hand, drawing letterforms is a foundational prelude to type... Read More
by Tim Girvin | Artists, Motion Pictures, Storytelling | Apr 11, 2018
APPROACHES OF BRANDED STORYTELLING IN THE CONTEXT OF IDENTITY. Paramount Studios Most people know we have a long history in the study of design and identity for films it’s been a legacy of decades of work and participating in hundreds of projects. It started out,... Read More
by Tim Girvin | Concepts, Storytelling | Feb 15, 2018
IF YOU’RE GOING TO KNOW. THEN GO. TO GET TO THE HEART OF IT, GET OUT TO IT. At the edge of the whorled. There are those that comment on the state of the this, and the that. It’s the whirl, the spin, the turn and the twist — but does the whorl of a theory take you to... Read More
by Tim Girvin | Places, Storytelling | Jan 17, 2018
Signs are symbols of storytelling, of legend and legacy, of badges that reach out as cards of narrative fortune. There are clues in the cultural rendition of the larger messages of enterprise in the form of signs — and as placards, they offer a storytelling of color,... Read More
