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Search results for: brand storytelling

Project: ZELLA

PLAYING HARD, LOOKING GOOD, FEELING GREAT GIRVIN’s Ideator® naming and brand development team was asked to create a naming strategy for an active women’s brand (now expanded to include men and girls) then in development by Nordstrom’s internal brand...

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Blog: CUMULAR thinking

Cumular Thinking: Crowdsourcing minds and gathering the principles of cumularity Mist and collective examination of the mystery of ideas — The Cloud mind: the metaphor of fluent vapor — the clouded allegory in the context of computing, burgeoning creative, a...

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Project: Marta Montenegro

Marta Montenegro Marta Montenegro is a business woman, financial strategist and entrepreneur from Venezuela, that moved to the United States as an attaché for the Venezuelan embassy, as well as a Latin American journalist and editor. Being a committed fitness advisor...

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