Search results for: brand storytelling
by Tim Girvin | Concepts, Storytelling | Feb 13, 2014
WHAT THAT COMES DOWN TO, IS WHAT TYPE, ARE YOU? When I interview people, prospective employees, client and team interviews, I watch for handwriting. How does a person sign their name, how do they take notes, how do they hold a pen? Everything tells a story. In... Read More
by Tim Girvin | Concepts, General, Motion Pictures, Storytelling | Jun 11, 2012
SNOW WHITE AND THE HUNTSMAN | Archetypes in storytelling, repetitive patterning in the mythic dimension The question and the quest for the lineage of story patterning. (in-theatre screen, street and subway shots / girvin) There is a story, in a story, in a story... Read More
by Tim Girvin | Artists, Cool People, Human brands, Storytelling | Feb 8, 2013
There’s a story in the story, there’s a poem in the poem, there is a place within the place. [image: girvin | Seattle, 2012] In the realm of any study, the student realizes that there are layers to comprehension — one understands the bare facts,... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Feb 19, 2013
The Metaphor of the Deeper Storytelling in Brand, the Undercurrent of Persona; the Dodge Farmer Ad, Super Bowl The bigger allegories in archetypal positioning. Imagery, shown [above and below] from the Dodge Super Bowl ad. On Tuesday February 5th, I gave a talk on... Read More
by Tim Girvin | Brands, Concepts, Designers, Storytelling | Feb 3, 2015
Make something. Use your hands. What’s coming back to me is the realm of the personal — that which is made by a person, from that person, to me. As we’ve moved GIRVIN from downtown Seattle [they’re demolishing our building] to the bottom of West Queen Anne, we’ve all... Read More
by Tim Girvin | Interior Design, Places, Trends | May 17, 2013
The Waves of Brand Story from the Light When I walk into a place, I think about what I feel. When I watch a person — in my room, my immediate space, I watch them wholly. When I look at, read a story, I try to sense it, that telling, before I do anything else. I... Read More
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Jun 28, 2016
The Naming of Things THE MYSTICAL ROOTS OF THE DESIGNING AND VOICING OF NAMES. When you think about it, telling someone your name is either comfortable or proves an uneasiness. And sometimes, you might ask for the name of a person, and there is a pregnant moment of... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Sep 1, 2015
Spell-binding and the Magic of Nomenclature Strategies of Naming The Naming of Things THE MYSTICAL ROOTS OF THE GATHERING — AND CALLING — OF NAMES. What is your name? I can speak it not. Name me, and you hold my power. An ancient principle of vocalization... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Mar 22, 2013
Brand, story, object and ritual. The art of the axe, chopping wood, arranging wood, starting fires, it holds a string of stories for many. Being in Portland, a proverbial city of the Axe, has built a culture around the axe. The axe is a splitting adze, a blade that... Read More
by Tim Girvin | Brands, Human brands, Marketing 2.0, Storytelling | Jun 11, 2007
There’s an interesting positioning here — to the concept of the elevator pitch. And while I don’t have a elevator pitch, or a request for money, I do have a modeling that relates to your premise. So, a framing. Brands are about people. And we know... Read More
