Search results for: brand storytelling
by Tim Girvin | Concepts | Sep 4, 2008
IN THE 70’s. Or — HOW I WENT BACK TO THE ROOTS OF MY BEGINNINGS The 70s. That’s when I started working as a designer. And a lot of the early work is about supporting other agencies. Ad agencies. When I began — when I first started working... Read More
by Tim Girvin | Brands, Places | Jul 9, 2008
Exploring brand and myth in spa positioning: Terme Di Saturnia. Where does the myth begin? Who becomes the legend — most? Where is the brand heart genuine? Brand, mystery — I’m wondering about mythic dimensions in brand. And when there’s a... Read More
by Tim Girvin | Places | Jun 26, 2008
Reflections on retail design and the minimalist intent: brand and reflectivity in experience design, community and place. Since I’ve worked in the space of retail design for about 30 years, I’ve been long exploring the idea of design that relates to space.... Read More
by Tim Girvin | Brands, Concepts, General, Luxury, Scent, Trends | May 19, 2008
Meditations on the history of scent, the smoky bridge to good fortune, and luxury in prosperity in Chinese Culture There is a sense of the auspicious that wafts in the long, historied halls of China. That, for centuries, there has been a character of wishful... Read More
by Tim Girvin | Brands, Concepts, Designers, General, Luxury, Retail, Trends | Apr 2, 2008
Exploring the concept of an emerging dark luster in design, it might be more so about the exhausting confusion and difficulties of the present market — and the swirling chaos of the near future. What’s happening now? Is the end nigh? Or night, near? What... Read More
by Tim Girvin | Brands, General, Motion Pictures | Dec 12, 2007
As a developer of campaign theming, in direct marketing development, ranging from department stores to retail products, theatrical marketing to entertainment design, the soul of the direct marketing story can lie in the very heart of the conceptual visualization... Read More
by Tim Girvin | Brands, Cool People, Marketing 2.0, Retail | Jul 27, 2012
T H E S T O R Y O F C H R I S P F E I F E R — A M A N A N D A D R E A M AND FRANK’S REDHOT! What if you had a dream — the perfect new beverage composite — a packaged innovation? How would you make it so? Happily... Read More
by Tim Girvin | Concepts, General | Feb 14, 2012
love me, do; and I will love you — and indeed — shall love:love All days. TO THE LOVE OF WORDS, THEIR MEANINGS AND MANNER, LOVE DOUGLAS HARPER Love daze. Any day should be about love. Love found, love newly discovered, long savored. It is the holding, the... Read More
by Tim Girvin | Brands, Concepts, Cool People, Designers | Jan 18, 2012
Design, brand foundations and Silicon Valley: opening the channels to brand origination. “I know that there’s a story here, but how will people get it? What is the story, what’s cool about it — and why would anyone care?” I was thinking... Read More
by Tim Girvin | Concepts, Retail, Trends | Feb 21, 2010
© 2008 Sam Carter & Patrick Gunn Collections 1896 Ginger Beer Exploring restrained packaging design vocabularies in brand. We’ve been working on packaging, up north in Canada. And in exploring the idea of messaging, in the context of container expression... Read More