Search results for: brand storytelling
by Tim Girvin | Brands, Concepts | Jan 2, 2010
Visioning mission, promise, proposal, proposition and the inculcation of values, notations on design thinking and strategic attention. “Vision can be written, it’s scribing a dream; it’s a designed evocation — a voicing. Mission is that act... Read More
by Tim Girvin | Uncategorized | Oct 26, 2008
True Brands | (2nd in the series) In some recent branding workshops in White Plains, I’d explored, as an opening exercise for the executive team, the concept of brandstories in the context of personal experience. That is: what brand affected you —... Read More
by Tim Girvin | Uncategorized | May 5, 2008
Paramount | Marvel imagery files ©2008 Notes on the history of the Iron Man brand, the evolution of identity and how it comes to be. There’s a certain conception of brand design in motion pictures. And the point is that cinema represents inherently stories that... Read More
by Tim Girvin | General, Luxury, Trends | Aug 12, 2007
There are some that believe that luxury’s rocking – it’s just one big booming affair. But where in the world is it rocking? There are others, particularly more fluent to the history and movement of luxury brand(s) in Asia that see a potential turning... Read More
by Tim Girvin | Brands, General | Mar 26, 2007
Sometimes there’s a sense that we look at a brand one way, and there’s a potential for it to be tipped another way; and that can be a good thing. We need to be ready for that, mind full of tipping spaces that will transcend or evolve expression to a... Read More
by Tim Girvin | Concepts, Storytelling | Mar 25, 2014
The Clustering of Customers, the Typing of People, From the One to the Many As a veteran of hundreds of hours of focus groups, sessions, store interceptions and onsite consumer reviews, I find a forest, but am I close enough to the tree? I was thinking about this the... Read More
by Tim Girvin | Brands, Concepts, Designers, Incubation, Storytelling | Jul 5, 2016
Pay up. What, pay? Brand development and conjecture. The strategy of idealism and the tactics of reality in brand building. In my history as a strategist and designer, there have been dozens of times that I’ve been asked to build brands and invest in their outcome.... Read More
by Tim Girvin | Brands, Concepts, Storytelling | May 13, 2015
Love Brands: Relationships, Commitments and Storytelling. I did this installation, out on a cliff, away from everything, looking out — the deep blue sea. And the sun. And I was “looking through L O V E,” thinking about that ancient question: “who do you... Read More
by Tim Girvin | Brands, Concepts, Retail | Nov 18, 2014
Brands that come from nowhere that surprise, alarm, and boom on the scene as spectacle. Or breeze in, quiet as the fog, a shadow of revelation. What have you seen that came on you as a surprise — out-of-the-blue, amazing, extraordinary, marvel-making and wonderment?... Read More
by Tim Girvin | Concepts, Cool People, General, Storytelling | Sep 22, 2008
The BMW | Oracle Trimaran for the America’s Cup I’ve been a fan of BMW design for a long time. But I had a recent encounter that was breathtaking. I’ll get to that. The car of my beginnings was a 1972 2002. And what I savored about that car was... Read More
