Search results for: brand storytelling
by Tim Girvin | BRAND MYSTICISM, Brands | Apr 1, 2020
THE QUEST FOR SOUL, THE DEEP STATE OF BRANDS When you’re working with brand teams, there is inherently a sense about the inner life of brands—what lies beneath, what lies within? When you think about a brand that you know, that you admire, what’s the attraction? In... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Cool People | Dec 18, 2019
SURPRISE: BRAND TRANSITIONING, SPECTACLE AT SHELF AND EPIPHANIC REDISCOVERY ––––––––––––– We were talking to a team of people about “epiphany at shelf.” Goes like: “there’s a product that I know. It’s familiar—I’ve heard something about it, I’ve seen some... Read More
by Tim Girvin | Cool People | Sep 5, 2008
A sense of experience in design, vision, luxury: touchpoint management “Architecture has been…presumably practical, economic executions of so many square feet of floor with lots of machinery… very little for the whole human being – places where one... Read More
by Tim Girvin | Brands | Jun 18, 2008
I was recently in München (May 2008) with my family visiting friends, and trying to decide where to go with our 8 month old after hitting all of the usual places. Our friends suggested the BMW Museum – and my first reaction was to suggest to Paul that he take... Read More
by Tim Girvin | Brands, Concepts, Cool People, Retail | Feb 18, 2010
Authentic brand simplicity: Frisbee, an American classic The Frisbee was one of those progressively personal, explored brand creations — enthrallments that went from basic object, a toy for a kid; elementary school student, and an obsession of flinging skills;... Read More
by Tim Girvin | Brands | May 23, 2024
When we study “design thinking, it comes back to a sequence of thoughtful evaluations and engagement with analysis—but too, an exploration of the context of emotion—as tactics are framed to capture feelingness, which flow into the humanity of brand, untethered... Read More
by Tim Girvin | BRAND MYSTICISM, Places | Aug 15, 2024
Feeling in the realm of design thinking, sensation and brand. I took some old Italian handmade paper, folded it, tore it with a bone folder, punched a hole in the head of the strip, and strung red binding thread into the opening and hung it in the trees, amidst the... Read More
