Search results for: brand storytelling
by Tim Girvin | Brands, Concepts, Retail | Sep 3, 2014
Brand Medicine, 101. In our history, there are times when brand, their organic systems, begin to falter. — They don’t speak to a community, or they forgot who they were talking to, what they were relating, carrying a story and a product to a certain audience. As in... Read More
by Tim Girvin | Concepts, Interior Design | Jul 5, 2011
When I think about an experience, it’s always a mix of complex impressions. I absorb. I like to sit and watch — people, interacting with place and content. Sameness is less memorable. In the quest to create perfected brand conditioning, sometimes that... Read More
by Tim Girvin | Concepts, Interior Design, Retail, Trends | Jul 4, 2009
The revelation of Starbucks retail design prototype two. I have a funny relationship with Starbucks. I’ve really never worked with them, yet I have these links to the creative leadership that allow for an intriguing consciousness about what lies at the heart of... Read More
by Tim Girvin | Concepts, Cool People, General, Marketing 2.0, Retail, Storytelling | Sep 13, 2009
A brand that returns to the heart of design in the recollection of story. In the midst of automobile industrial travails, bank ruptures and dreadful vistas for new car sales, the new G.M. Chevrolet Camaro “sex machine” is changing the tidal surges of... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Nov 13, 2014
Is Your Brand Truly Open? I went into a shop that I was interested in, excited about — selling mostly Asian antiquities and art. The response was about as welcoming as a bucket full of ice water. I was looking at a site, and I tried to place some things in a “cart,”... Read More
by Tim Girvin | Brands, Interior Design, Storytelling | Jul 17, 2006
Whole Foods and Storytelling I was in Whole Foods this morning and shot some images. Whole Foods marketing is really about storytelling – a layering of images, texts and ideas (as ideals) that embrace customers into their world. And if you are not an organically... Read More
by Tim Girvin | Artists, Motion Pictures, Storytelling | Apr 11, 2018
APPROACHES OF BRANDED STORYTELLING IN THE CONTEXT OF IDENTITY. Paramount Studios Most people know we have a long history in the study of design and identity for films it’s been a legacy of decades of work and participating in hundreds of projects. It started out,... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Mar 17, 2015
THE THREADING OF IDEAS: THE WEFT, WARP, AND LOOM OF DESIGN As a designer, there can’t be a metaphor more powerful than weaving — the ultimate layering of storytelling — the fantastic pattern-maker and emblem of discovery. In our work, we persistently speak to the... Read More
by Tim Girvin | Concepts, Storytelling | Oct 30, 2019
THE BRANDQUEST® FOR AMAZEMENT Isn’t it so that we’re all looking for wonderment—that state of surprise and amazement? I was talking to my father about my work—“why are you still doing it?” He retired one year before the age that I am now. I told him that “I’m looking... Read More
by Tim Girvin | Brand Mysticism, Storytelling | Oct 9, 2019
WHY WOULD YOU LOOK BACK, TO GO FORWARD? THE PATTERNING OF THE LONG TIME: WHAT IT MEANS FOR DESIGN, BRAND AND ENTERPRISE. As designers, our entire history is just that: going back, to go forward—in GIRVIN’s study of design, as a legacy, goes back 5000 years. As a... Read More
