Search results for: brand storytelling
by Tim Girvin | Brands, Concepts, Cool People, General | Jul 5, 2009
Exploring Quincy Jones, a vision of newly branding and defining the storytelling of music, culture, trend and coolness: Vibe Magazine Quincy Jones, who just happens to be from Seattle, one of the places that I live and love in, created about a decade and a half back,... Read More
by Tim Girvin | Brands, Concepts, Retail | Feb 24, 2012
Brand experiences that are designed to holistically speak product strategy, merchandising & manifestation Apple comes to mind. We have commented. It might be projected that some brands offer merchandise, particularly in the fashion retail experience, that are... Read More
by Tim Girvin | Brands, Retail | Nov 6, 2009
The red seeing eye of the Droid: exploring brand differentiation for telephone hardware First off, since this blog is about brand messaging and imagery strategy, it would be good to explore that as a opener, so there’s some ground to the accusations. The basic... Read More
by Tim Girvin | Artists, Brands, Concepts, Cool People, Human brands | Jun 17, 2011
Seeking the fiery passion of inspiration: Tom Peters, August 31, 1997 I met Tom Peters, just moments after his (as usual) carefully integrated marketing of “the brand called you” positioning. As ever, he knows how to get the work / word / world out there... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Oct 10, 2011
(iPhoneZenBrush) THE CARTOGRAPHY OF DESIGN THINKING | Part two Doodles, scribbles, mapping and documentation: Brandquesting®, brand navigation and creative brand business applications for the iPad People fire brands — brands are created by people for people... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jan 7, 2014
It would be better if it was true In the soul-searching of positioning and the right angle of brand, to story, cult and culture and truth in the telling, the woven fabric of brand experience and the personality of that narrative will be far better if the foundations... Read More
by Tim Girvin | Artists, Concepts, Cool People, Motion Pictures, Storytelling | Nov 22, 2016
There is a legend, and there was once a mere story, about the Old American West — one that has transfixed the world. Who’s not compelled to admire some part of that storytelling? Or know some rawhide narrative, that has been shared — campfire round, out on the Range,... Read More
by Tim Girvin | Concepts, Cool People, Storytelling | Mar 21, 2017
The mystical character of a man, a letter and an inspiration Jorge Luis Borges I had a dream about this man, this meeting and I had to recount it again. It’s one of the things that happens when you’re on the road a lot — there is a time where a simple chronological... Read More
by Tim Girvin | Brands, Concepts, Cool People, Designers, General, Motion Pictures, Storytelling, Trends | Mar 26, 2012
Powerful ideas, invention and brand re-alignments, newly imagined. I’m looking for surprise, beauty, spectacle — designing it, looking at it, seeing it, extending that story — the telling of it. To tell anything, there has to be another — the... Read More
by Tim Girvin | Brands, Motion Pictures, Storytelling | Oct 31, 2023
Some observations on the strategy of illustrative brand identity transitioning. I know this is a reach for many of you—as a watcher of the series— but it’s the season, so a reference: happy halloween. Perhaps also likely, you wouldn’t be caught “dead” watching any... Read More