Search results for: brand storytelling
by Tim Girvin | Concepts, Interior Design, Retail | Mar 27, 2009
A return to the spirit of store one. I’ve worked in the Seattle coffee brewing experience for several decades. And all the while, I’ve been a lover of coffee — and the coffee sensate experience. There are two favorites for me. One, coffee made,... Read More
by Tim Girvin | Brand Mysticism, Concepts, Places, Retail | Feb 8, 2024
I gave a talk at Procter & Gamble’s hall at Building One, downtown Cincinnati. This talk was about spherical thinking, brands and storytelling, a way of looking at the narrative of brands as narrative concatenations—knots and threads of woven tellings, that... Read More
by Tim Girvin | Brand Mysticism, Brands, Storytelling | May 26, 2022
WORKSHOPPING LOVE AND PASSION I was talking to a colleague about “love,” the notion of letter-writing and love-worthy thoughts expressed in a hand-notated missive, one human to another. To that, we were talking about stamps—particularly this love stamp I’d designed... Read More
by Tim Girvin | Brands, Cool People, Designers, Human brands, Motion Pictures, Storytelling | Nov 20, 2018
WHAT I LEARNED FROM STAN LEE. AND OTHER UPSTART BRANDING LESSONS FROM STEVE JOBS AND THE WACHOWSKI SIBLINGS. Isn’t it so that, in any journey forward, you go back, to find the points where your heart first opened? And in any journey to know, you must go— out there,... Read More
by Tim Girvin | Concepts, Designers | Nov 13, 2019
DESIGNING THE ALPHABET AS A TOOL OF BRAND EXPRESSION IMAGE: GIRVIN for Bloomingdale’s | digitally-incised dimensional ornamental star alphabets in 12 languages –––––– What about typography— what it looks like, the form of language, visualized? What about this... Read More
by Tim Girvin | Cool People, Human brands | Mar 11, 2011
Strategy, Brand Story, Leadership — the crossroads iPad 2: This past week, Steve Jobs showed up to a standing ovation for the launch of Apple’s new rendering of the iPad. “Here Comes the Sun” was the opening sound message — the clarion... Read More
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Storytelling | Dec 15, 2015
BRANDFIRE | Conceptions of Passionate Brand Leadership Exploring the detailed visioning of leadership in brand management. This article appeared in the June issue of Arcade | Architecture and Design in the Northwest. Fire. BRANDFIRE | A culture of passion What lies... Read More
by Tim Girvin | Brands, Incubation, Storytelling | Oct 12, 2009
Brand strategy in cause related marketing Every brand begins with a human, and that sense of the “human-ness” is aligned with intentionality. Humanitarian brands — those which espouse the notion of aid for other human beings — are intentionally... Read More
by Tim Girvin | Brands, Concepts | Nov 9, 2016
STRATEGIES OF INTENTION AND ATTENTION IN BRAND-BUILDING COMMUNICATIONS Find Brand Heart: The Resonance, Brand Relevance and The Clustering of Relationships — the three indices of connectivity and community Brands have to matter to be unforgettable. Given the flooding... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jul 7, 2016
And the Layering of Marketing Focus in SINGULARITY, ATTENTIONALITY, INTENTIONALITY | THEIR STRATEGIES IN BRAND DEVELOPMENT Resonance, Relevance, Relationships — the three indices of connection and community Brands have to matter to be unforgettable. Given the flooding... Read More
