Search results for: brand belief
by Tim Girvin | Brands, Storytelling, Trends | Aug 11, 2021
IN THE VISIONING OF DREAMS—AND WHAT NARRATIVE CAN BE BUILT AROUND THEM—CALLING AS A COMPASS POINTING TO TRUE NORTH: THIS IS THE FUTURE, AND LEADERS COME FORWARD. Everyone knows this about leading, it’s pretty simple: “if you’re the leader, you’re the one in front,... Read More
by Tim Girvin | BRAND MYSTICISM, Brands | Jul 10, 2019
THE CARTOGRAPHY OF DESIGN THINKING | Part Three Building the strategies for brand engagement thinking, creative intelligence workshops and tactical layouts for innovation sessions. Working on a project for the planning of a market design program for an emerging... Read More
by Tim Girvin | Brands, Designers, Marketing 2.0, Trends | Oct 3, 2018
ALPHABET DESIGN VISIONING AS THE VISUAL LANGUAGE OF BRAND IDENTITY As a brand designer, you’re thinking—“where is this business going?” “What’s the point, who cares, what’s it about—how’s it going to work?” And then, after these opening queries—that project work comes... Read More
by Tim Girvin | Brands, Cool People, Storytelling | Dec 12, 2017
WRANGLER®, BADLANDERS AND COWBOY SPIRIT. DESIGNING BRANDS AROUND AMERICAN COWBOY ETHOS. I noted the Wrangler event in Vegas [now running] and it reminded me of my journeys into farm-work, bull riders and cowboy culture — here and abroad. We have deep history in the... Read More
by Tim Girvin | Brands, Concepts, Retail, Trends | Sep 30, 2014
Brands, Logos, Communities Being in the business of design, and with a long history of work in the translation of the storytelling of brands into graphical interpretations, the logotype is at the center of brand style. And while there might be many layers of... Read More
by Tim Girvin | Brands, Retail, Storytelling | Sep 19, 2008
Tom Barbitta is a friend of mine. A friend, as a client — a friend as an fellow explorer of story. A brand explorer. He believes in the power of story as a link to building relationships with people. Brand, in story, is solely about that — linking people... Read More
by Tim Girvin | Brands, Concepts, General | Mar 8, 2008
The OED: “brandish” — Brand as fire. Notes on the Place of being. Considering meaning and etymology, reflections on distinction and memory of meaningful experience. I had a conversation with a friend of mine, Paula Rees. She’s a placemaker. Her... Read More
by Tim Girvin | Brands, Concepts, General, Incubation | Jan 30, 2008
In a way, this story is about shifting brand visioning. And it’s early enough, for this story, this client — that I can’t really reference the brand name. But people ask, what is it like — what do you do? What happens? Brand development and the... Read More
by Tim Girvin | Brands, Concepts, Cool People, Places, Storytelling | Mar 20, 2012
Any restaurant brand follows a sequence of dream, to visioned story, a name — articulation in space, made to place. Space = cavitation + emptiness, silence and aloneness. Place = warmth / humanity / beauty + containment / story [and possibly: spectacle] Our... Read More