Search results for: blog brandcode
by Tim Girvin | Artists, Concepts, Motion Pictures, Places, Retail, Storytelling, Trends | Aug 11, 2011
Working the World: Innovations and Revelations, the Future Reclaimed I N N O V A T I O N C H A N N E L S Working in varying parts of the world, depending on the culture, your relationships there invariably offer to show you the newest and the coolest in town. Being... Read More
by Tim Girvin | Brands, Motion Pictures | Jul 1, 2011
Exploring the legacy of a typographic design, embedded in the minds of millions. The above image, from Tintin, comes from the current site / launch of Spielberg and Jackson’s pre-launch strategy of the storytelling of Tintin. Working with Nancy Goliger, former... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jun 3, 2011
Girvin | Rodarte The story on the story in the story — human | brand layering: passion, fire, color, sensation, context and meaning. There is the seen surface; and there is what lies beneath — in shadow, use, care, overlay and redrawing. Palimpsest... Read More
by Tim Girvin | Brands, Concepts | May 16, 2011
Resonance, Relevance, Relationships — the three indices of connection and community Brands have to matter to be unforgettable. Given the flooding of exposures, those that are strong will require extraordinary staying power. But more importantly, to the nature of... Read More
by Tim Girvin | Brands, Concepts | May 4, 2011
Girvin These are the days of experiments: everywhere, everytime. And great ideas, inspirations, and answers — coupled with the wisdom of experience — can click in an instant. See something, react to inception, go forward. Sensing is big — yet what is... Read More
by Tim Girvin | Brands, Concepts, Retail | Apr 27, 2011
The spiral of brand experience design: Girvin’s red thread of connective analyses The Analysis of the Concept of Place Making and Food Design Working for years on the propositions of food experience — from luxury dining to kiosk service, fast casual to... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Places | Apr 22, 2011
Core Values | Sweden — could they be designed? THE QUESTION IS, CAN THE VALUES OF A COUNTRY BE COALESCED INTO AN EFFECTIVE BRAND STRATEGY, THAT THE ENTIRE MARKETING ENTERPRISE — AS WELL AS TOURISTIC AND GOVERNMENTAL AGENCIES — ADHERE TO COLLECTIVELY?... Read More
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Storytelling | Sep 20, 2010
Photo by Dawn Clark, AIA LEED AP Every brand is made for humans. Every human could be a brand. What’s the story? I was a student at The Evergreen State College, and I was asked to offer a presentation at a networking event to support the school, as well as the... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Jun 29, 2010
Exploring the word, the history, the meaning of infectious content. It’s interesting to me to look into the context of the framing of language; and it’s not an infrequent comment to me – “is that a real word?” I will confess to sometimes... Read More
by Tim Girvin | Concepts | Apr 16, 2010
Exploring the signature, brand story, the drawn line and den röda tråden I was working in Sweden, last week, with the CEO of a remarkable company, Hästens, and our discussions ranged around the nature of human experience — from the spirit of sleep, rest and... Read More
