Search results for: blog brandcode
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Cool People, Designers, Interior Design, Luxury, Places, Retail | Feb 7, 2022
HERITAGE BRAND DESIGN AND SYSTEMIC PATTERNING More than four and a half decades ago, 1976, I pitched the idea of integrative branding to the Creative Director at Nordstrom, Dan Holland, and I presented again—this same thematic strategy, later to Claudia Milne, then... Read More
by Tim Girvin | Brands, Cool People, Designers, Places, Storytelling | Jan 28, 2022
WORKING IMAGINATION | THE IMAGINEERS AT DISNEYLAND In my history as a design leader, we worked around various propositions of entertainment at Disney—not only working on films, but Disneyland itself, in a string of calls from the Imagineering teams at Disney,... Read More
by Tim Girvin | Concepts, Cool People, Designers, Motion Pictures, Storytelling | Oct 31, 2021
MOTION PICTURE BRAND DESIGN | MACABRE, MONSTROUS, HORRIFIC | STRATEGIC DESIGN FOR THE TWINGE OF TERROR According to a high school buddy, now a Emmy-winning screen writer, horror is the new “it”—at least to his take, that’s what he’s focusing on. He writes with a... Read More
by Tim Girvin | Incubation, Marketing 2.0, Motion Pictures, Storytelling | Jun 2, 2021
TACTICAL INSIGHTS FOR REMOTE PRESENTATIONS TALKING TO A STRING OF FRIENDS—SALES PEOPLE–ABOUT PRESENTING REMOTELY, IT IGNITED SOME MEDITATIONS ON AN EARLIER PROJECT, “SUSPECT ZERO.” We’re all living in a time of “remote viewing,” that optimistically will soon be... Read More
by Tim Girvin | Artists, Cool People, Storytelling | May 26, 2021
THE MIGRATION OF SIGILS, SIGNETS AND PATTERNS Isn’t it so that there are devices, objects, that repetitively reveal themselves— during the course of your journey, your work? These are marks that come back to you, your journeys down the lane of the way that you have... Read More
by Tim Girvin | Motion Pictures, Storytelling | Apr 30, 2021
I will not be pushed, filed, stamped, indexed, briefed, debriefed or numbered. My life is my own. I resign. —NUMBER 6 I introduced a friend of mine to Patrick McGoohan’s “The Prisoner,” a series that he conceived, starred in and produced for a limited run in the 60s.... Read More
by Tim Girvin | Brands, Cool People, Human brands | Apr 21, 2021
It was in our NYC office, a half day session of exploration with Jamie Kern, a discussion of the principles, design direction and attitudinal strategies of a new brand, founded on a shoestring, IT Cosmetics. What was then, thrives now. Jamie at GIRVINYC In our... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Dec 9, 2020
IN THE JOURNEY OF BRANDING—AND THE VISUALS AND MESSAGES THAT ARE PART OF ANY BRANDING INITIATIVE—THERE IS, INVARIABLY, A MESSAGE INSIDE THE MESSAGE. THERE’S A STORY IN THE STORY, THERE’S A TELLING INSIDE THE NARRATIVE. I believe that I first experienced this in the... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Nov 18, 2020
YOU COULD FIND A WAY OUT, THAT COULD BE A WAY IN. I was first struck by this sign that I found in an antiques shop outside of London; and there’s a story—for those calligraphically-inclined—that this font [for the sign] was originally designed [1918] by early... Read More
by Tim Girvin | Brands, Cool People, Storytelling | Oct 28, 2020
BRANDS ARE, IN ACTUALITY, WORLDS. THEY ARE WORLD VIEWS, THEY ARE PLACES AND ENVIRONMENTS, DIGITAL REALMS; THEY ARE SPARKS OF IMAGININGS; AND THEY ARE THE QUANTIFIED AND ACTUALIZED DREAMS OF FOUNDERS AND FOUNDRESSES. THEY ARE THE RISK AND COMMITMENT OF SWEAT: \LOVE,... Read More
