Search results for: blog brandcode
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Feb 23, 2010
Examining the concept of brand books — selling the story, the magazine, that brands own The idea of brands that publish their own books isn’t new. I can recall the early days of Abercrombie & Fitch and some of their wildly outrageous “brand... Read More
by Tim Girvin | Brands, Concepts | Jan 2, 2010
Visioning mission, promise, proposal, proposition and the inculcation of values, notations on design thinking and strategic attention. “Vision can be written, it’s scribing a dream; it’s a designed evocation — a voicing. Mission is that act... Read More
by Tim Girvin | Brands, Concepts, General, Storytelling | Nov 7, 2009
Strategies of brand patterning, collaborative design and Girvin evolutions Design is about the embrace of change. And any brand, over time, has to freshly attach to the conception of transition in continuously and resiliently responding to shifts in the market. The... Read More
by Tim Girvin | Brands, Retail | Nov 6, 2009
The red seeing eye of the Droid: exploring brand differentiation for telephone hardware First off, since this blog is about brand messaging and imagery strategy, it would be good to explore that as a opener, so there’s some ground to the accusations. The basic... Read More
by Tim Girvin | Concepts, General | Oct 18, 2009
The real of the senses: a journey into the heart of the book, experience design and the librarian instinct of content. I won’t pretend to be a scholar on this matter, let alone offering anything but the obvious. But this past week, working in Bend, speaking at... Read More
by Tim Girvin | Uncategorized | Oct 26, 2008
True Brands | (2nd in the series) In some recent branding workshops in White Plains, I’d explored, as an opening exercise for the executive team, the concept of brandstories in the context of personal experience. That is: what brand affected you —... Read More
by Tim Girvin | Cool People, General | Jul 23, 2008
I went to see what Christian Chabot, CEO of Tableau Software, has been thinking about. Someone in the blogosphere alluded to Tableau becoming the new Apple. What’s that? But rather, I believe that it is the attitude of Apple — that’s new. It’s... Read More
by Tim Girvin | Uncategorized | May 5, 2008
Paramount | Marvel imagery files ©2008 Notes on the history of the Iron Man brand, the evolution of identity and how it comes to be. There’s a certain conception of brand design in motion pictures. And the point is that cinema represents inherently stories that... Read More
by Tim Girvin | Cool People, Human brands | Sep 8, 2023
In case you’ve missed it, check out “talking about you” from last week’s entry. This blog is built out of one of a series of talks I’ve given on equating brand, enterprise strategy and human-based characteristics. It’s a pretty simple premise. Brands are made by... Read More
by Tim Girvin | Brands, Concepts, Storytelling | May 20, 2011
The cartography of brandfire: the story of highest road, the path of the middle story told, and the cumulus of the multiple tales — the grounding I’d offer a theory of the narrative cloud — the stories that surround the power of an enterprise... Read More
