Search results for: Truth
by Tim Girvin | Brands, Cool People, Human brands | Jun 30, 2010
Imagery source Exploring meaningful enterprises, true stories and the people that have created them. I’m looking for true brands, brands that are seeking to represent themselves in the most authentic manner, have stories in play that are based on the profundity... Read More
by Tim Girvin | Concepts, Scent | Feb 16, 2010
Paramount Studios Are you telling the truth – do you smell right? The smell and taste of things remain poised a long time . . . and bear unfaltering, in the tiny and almost impalpable drop of their essence, the vast structure of recollection. (Proust, 1913/1928,... Read More
by Tim Girvin | Brands, General, Marketing 2.0, Retail | May 1, 2009
It’s not coffee alone, it’s the Starbuck’s experience. There’s a new campaign, popping on Sunday and here’s the sneak peek, referencing Howard Schultz’s intonations — along with some other Starbuckian baristas, offering their... Read More
by Tim Girvin | Brands, Retail, Storytelling | Aug 18, 2010
Brand storytelling that goes back 130 years, and pitched as a marketing strategy for merchandising sales at Barney’s. Notes on selling old brands as something newly hip. Buy, here: I’m looking for True Brands. What I seek is: A story. A person. An offering.... Read More
by Tim Girvin | Concepts | Mar 1, 2011
The evolving legacy of type design — the honor of the MOMA typographic collection Customized type design: the big screen, the building, the book. “Typefaces — the building blocks of information printed or displayed onscreen—are design in and of... Read More
by Tim Girvin | Brands, Storytelling | Sep 14, 2010
Holistic brands: Tabasco and the nature of geographic reference. Brands with a story that are linked to place. I’m looking for True Brands. What I seek is: A story. A person. An offering. Integrity in the making. Care fullness — in the distribution. And a legacy that... Read More
by Tim Girvin | Brands | Oct 22, 2008
The heart of the genuine: exploring the concepts of authenticity, history, brands and the place of luxury. I’d open with the meaning — and the combinational character of the idea of truth fullness — and its apparent luxury in telling — are true... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Oct 9, 2014
Who are you, anyway? In several recent conversations with client companies, there has been a gesture to a kind of invention — like: “make me something I’m not.” “trying to look, speak, sound and feel like something” else. “I don’t like how we look.”... Read More
by Tim Girvin | Storytelling | Sep 10, 2008
True Stories: a quest for narrative in the psyche of hybrid experience. During the 90s, I came to a string of crises in my life – while I was at the epitome of success, the biggest design firm for more than a decade, lots of money, big projects, I was profoundly... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Aug 31, 2009
Brand identity, integration, story and truth. I’ve spoken about the reach to true brands. What are they, what resonation have they with audiences and who cares about the story that they promulgate? I’m looking for true brands; and, in my own work,... Read More
