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Blog: DEEP BRANDS | THE QUEST FOR SOUL AND TREASURE

WE MANAGED BRANDQUEST® SESSIONS —ALL VIRTUAL—THIS PAST WEEK, THEN OTHERS BEFORE THAT, A WEEK BEFORE— THEN THERE’S ANOTHER THINK-SHOPPING BRAND CHARRETTE EMERGING WEEK NEXT. ALL ONLINE, VIRTUAL. WE’RE THERE, BUT WE’RE NOT, WE’RE TOGETHER, BUT WE’RE THOUSANDS OF MILES...

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Blog: THANK YOU, DAWN MELLO

EVERY ONCE IN AWHILE YOU HAVE AN EXPOSURE TO EXTRAORDINARY HUMAN BEINGS. PEOPLE THAT SPARK INSPIRATION, AWE AND GRATITUDE, FOR HAVING KNOWN—AND LEARNED FROM—THEM. I think it was more than a decade ago that my one Dawn [Clark] introduced me to “my other Dawn” — as she...

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Blog: BRAND STRATEGY AND TIERED ENGAGEMENT

YOU UNDERSTAND. YOU KNOW. YOU BELIEVE. We all know that our work, brandspace, will be about the tiering of messages and visuals that enchant the participant. The signature of design is the sewing of that suture—side to side, layered, lit and shadowed storytelling:...

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Blog: The Distant Avenue: The Craft, The Wins, The Failures and The Way Further

Sienna, Italia Ὁ βίος βραχύς, ἡ δὲ τέχνη μακρή, ὁ δὲ καιρὸς ὀξύς, ἡ δὲ πεῖρα σφαλερή, ἡ δὲ κρίσις χαλεπή. ––––––––––––––––––––––––––––– Vīta brevis, ars longa, occāsiō praeceps, experīmentum perīculōsum,iūdicium difficile. Life is short, and art long, opportunity...

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Blog: BRAND MYSTICISM

EXAMINING THE DEEP SPACE OFSOULFUL BRAND STRATEGY. W H A T  I F? You were to think: “really—there’s something deeper, more profound, more magnetically, more soulfully powerful about the enterprise that I’m working on.” There’s more. Really? Perhaps you...

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