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Blog: What is the way, found?

What is the way, found? I was thinking about this. In the context of the work that you do. And what we do. I’ve wondered about that, the character of being lost, being found. Finding your way. And there’s a part of the work that we do that is just about that — helping...

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Blog: What Is Your Name?

Contexts of Nomenclature and Meaning. According to the Greeks, “the etymon is the name of the true thing.” Etymos=true. What that means is that a name is a deep name, and that the truth would be told. Etymon — comes from the Greek for “truth” — and powerful names for...

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Blog: Rich Brands

Brands that are deep. In my journeys in meeting with brand leadership around the world, I watch for telling signs — the tell of a brand might be: How does the leader talk to their colleagues? Humane, cordial, supportive? How old, or new, is this brand? Is there a...

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Blog: The Scent of Place

What About the Smell of the Moon? A friend, high perfumer Christi Meshell, pointed out a note on the Fragrance of the Moon. That aligns with an earlier conversation we had about the smell of guns, firepower and gun powder. It’s like the smell of any explosive, the...

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Blog: Mystery Brands

Brands That Live in the Dark Is there ever a brand that lives on the quiet side, unknown, unseen — but quested after? Can you think of one? If you’re a searcher for the unknown, you walk out to where others do not. You go where others care not to linger....

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