Search results for: LUXURY
by Tim Girvin | Brands, Concepts | Feb 3, 2010
Examining the idea of brand, signature and personality I was thinking about the idea of hand-writing and the character of the person. By a typical extrapolation, I’d liken the brand to the human — in the warmed sense that brand is more than merely the skin... Read More
by Tim Girvin | Brands, Marketing 2.0, Storytelling, Trends | Jan 1, 2010
Is it really about love, or it is about the affection effect? Branding and marketing strategies with love as the focus. Some thoughts: It’s been proffered that there’s an emerging phrasing of love in advertising and marketing promotion. I don’t think... Read More
by Tim Girvin | Brands, Concepts, General, Interior Design, Places, Retail, Scent, Storytelling | Apr 9, 2008
On the 20th, last month, I’d connected with a friend, Tim Lauren, to explore the Store One | Starbucks, Pike Place Market. We’d met, examining, talking about brand management and experience planning. Tim comes from the space of experience design... Read More
by Tim Girvin | Concepts, Designers, Scent | Mar 3, 2015
The Legacy of Fragrance Design and Perfume, Taste Innovation and Spice Strategy In a workshop in Oregon, we studied the layering of taste and scent in new product development innovation summits. What came clear in the study group was a kind of synaesthesia of... Read More
by Tim Girvin | Cool People | Sep 5, 2008
A sense of experience in design, vision, luxury: touchpoint management “Architecture has been…presumably practical, economic executions of so many square feet of floor with lots of machinery… very little for the whole human being – places where one... Read More
by Tim Girvin | Scent | Jul 10, 2008
Exploring scent with Hoteliers and Perfumers Sebastián Alvarez Murena and Marina Sersale. Foto by Dawn Clark, AIA Imagine the idea of creating a scent that captures the spirit of your hotel. Or of your life. Your hotel: decades old – lying, heated in the... Read More
by Tim Girvin | Marketing 2.0 | May 28, 2008
Seoul, Korea Patrick Byers is the CEO of an Eastside marketing concern called Outsource Marketing — he creates marketing solutions in and out of house — and has been exploring the concept of the responsibility of marketing on his very good blog The... Read More
by Tim Girvin | Brands, Concepts, Cool People, Designers, General, Interior Design, Places | Apr 6, 2008
An examination of conceptions of branding environments for storytelling in contextual community. Case study: Oakley. American Hurrah | Oakley Girvin backgrounder: I believe that people understand brand comprehensively in place. Over the last 20 years, Girvin has been... Read More
by Tim Girvin | Concepts, Places, Storytelling | Jan 9, 2014
The Layers of Intention and Storytelling in the Context of Message and Community As students of environmental design and signing, we’re endlessly studying typography and messaging, signing and fabrication — and, in the end — placement and meaning.... Read More
by Tim Girvin | Concepts | Nov 5, 2013
Meditations on Respite I was thinking about a remark from Tom Ford, that, to him, the greatest luxury is “sleep.” According to Dawn Mello — in a dinner conversation with her and her pal, Dawn A. Clark — when she was working with Tom Ford, at... Read More
