Seeing better, the sharp-eyed, or the old ones of the forest?
What’s the patterning? Ravens, eyes, Tom Ford and now Dermalogica?
Just a note, but what’s the thread of the archetype — Tom Ford eyewear and now eye recovery, with Dermalogica?
More to the nature of brand mythology?
I’m not sure, but you might say: “it’s striking.”
It’s probably the stark black (ravenblack) in contrast to the “blinding” light white bright of the Dermalogica brand language.
There’s another link, and I won’t go long on the overview — vlogging — it’s an interesting patterning expansion from the folks at Dermalogica — one win the prize – ship the best video, and like the strategies at uniqlo, and urban outfitters, win with your story. Dermalogica for a year.
Enough said, there — what’s the story, who’s telling it, what’s it look like, and who cares? With ravens in the mix, how could you not?
T I M
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