by GirvinIT | | Apr 26, 2016
Benefit Cosmetics The Challenge A Beautiful Vision Benefit leadership reached out to GIRVIN for help exploring brand strategy and visualizations for a heritage cosmetic product offering that started with the innovations of Jean and Jane Ford. The Solution Leading...
by GirvinIT | | Mar 23, 2016
Garden Botanika GIRVIN was instrumental in the original launch of Garden Botanika in 1990. The brand was positioned between high-priced department store cosmetics and low-quality products sold in the mass channel. While initially a resounding success, over time Garden...
by GirvinIT | | Mar 15, 2016
Spa Joule The brand name, Spa Joule, literally a unit of energy, reinforces the brand’s serious science proposition. Proprietary package forms and graphics express the the hi-tech edgy, brand character. Spa Joule is the Science of You. Its naming strategy is literally...
by GirvinIT | | Feb 15, 2016
Spa Lore Procter & Gamble approached GIRVIN to help invent and build out a brand that reaches into the anthropology of healing and rejuvenating natural ingredients. Spa Lore’s brand and product names reference global customs and traditional beauty rituals from...
