by GirvinIT | | Apr 29, 2016
AquaStar Can you tier brand product offerings in a succession of offerings? GIRVIN’s strategy and design teams worked sequentially on a line of offerings from the innovation kitchens and shelf strategies of AquaStar—from branding and packaging nearly all of their...
by GirvinIT | | Feb 26, 2016
UNIONBAY To emotionally connect with its current audience, Unionbay underwent a brand metamorphosis and renewal. The GIRVIN team led the transformation that superseded the usual pursuit of merely changing a thematic look and delved deeper by exploring the emotional...
by GirvinIT | | Jan 17, 2016
Salumeria The Rosi family, represented by their market director for the U.S., approached GIRVIN in 2007 to begin the strategic exploration of a concept of a retail salumeria, for in-room dining and take out, in NYC. GIRVIN’s group, working in NYC as well as Seattle,...
by GirvinIT | | Jan 15, 2016
Frank’s RedHot Caesar GIRVIN partnered with Foundry Brands, a newly-founded beverage brand management group, legacy-empowered from VinCor and Mark Anthony Group, to support the brand-building of a new offering: vodka in an alliance with the classic tomato-based...
by GirvinIT | | Jan 15, 2016
FRA’MANI Renowned chef Paul Bertolli consulted with Girvin for the development of a comprehensive strategic branding and packaging program for the creation of a new story, a brand from scratch, literally, in the building of a product grouping. Paul’s...
