by GirvinIT | | Mar 10, 2022
DAX Hair Care The Challenge DAXimizing a 65 Year-Old Brand Identity DAX Hair Care is a longstanding, trusted brand for consumers with natural hair around the globe. Over time, their hair care product formulations evolved into being sought after by people of all...
by GirvinIT | | Nov 16, 2021
IT Cosmetics The Challenge A vision of beauty IT Cosmetics founder and creator Jamie Kern approached GIRVIN to build the strategy of her brand personality, with the offerings and product concepts based on her extensive experience as a model, TV news anchor and beauty...
by GirvinIT | | May 2, 2016
SHISEIDO The Challenge A time-honored brand looks towards the youngest GIRVIN has been associated with a variety of design programs for Shiseido in Tokyo and New York. One of their preliminary launches, for the children and baby care retail environment was Angel Dew....
by GirvinIT | | Apr 26, 2016
TheGIRVINBenefit GIRVIN partnered with the Benefit leadership in exploring brand strategy and visualizations for a heritage cosmetic product offering that started with the innovation of Jean and Jane Ford, and now continues after decades of operation, to a worldwide...
by GirvinIT | | Apr 25, 2016
Sally BeautyVenique Sally Beauty Holdings, Inc. is an international specialty retailer and distributor of professional beauty supplies, offering products for hair, skin, and nails through professional lines as well as an extensive selection of proprietary merchandise....
by GirvinIT | | Apr 21, 2016
Nu Skin GIRVIN was asked to define and delineate the essence of the Nu Skin Enterprises umbrella positioning and the Nu Skin brand with the introduction of a new age-inhibitor product grouping. We explored the brand history, storytelling, dimensions of action,...
by GirvinIT | | Mar 23, 2016
Shenui GIRVIN was approached by business owners and partners, Dr. Tom Bombeli and Karin Bombeli, who have seen significant business growth in their existing enterprise makingcosmetics.com and wanted to expand into a customized, ingredient-based, do-it-yourself...
by GirvinIT | | Mar 15, 2016
CALIDORA Create a proprietary resveratrol product offering for a chain of West Coast skin treatment clinics, later purchased by SkinSpirit. Working with Founder Colette Courtion, and her team, GIRVIN’S group built an exploratory BrandQuest® team workshop and created...
by GirvinIT | | Jan 17, 2016
Sebastian The Challenge Untamed Beauty To craft a compelling brand story for Sebastian International, the GIRVIN team studied the genetics of the brand, the family and its history to establish a foundation. Then we convened with the spirited and assertive team of...
by GirvinIT | | Jan 11, 2016
Lasting Smiles Zoe Mesnik-Greene, the ideator and foundress of StartMark Brands, originated a business plan to create a “give back” product in the form of lip balm that would support Smile Train, an international children’s charity providing cleft...
