Wynn Encore

The Challenge


Bridge the gap

Wynn Resorts tasked GIRVIN with creating a refined and innovative guest directory and dining guide for both Wynn Las Vegas and Encore while maintaining Wynn standards.

The Solution


Inspiration close to home

We developed a new design language in patterning, linking experience design in spacial applications for amenities and collateral. The updated design is a tangible manifestation of Wynn—from the custom trademarked colors used for the in-room guide binders to the patterning treatment inspired by the interior design of both properties. The collaboration between Wynn and GIRVIN resulted in the development of a design and copywriting solution that best reflects the promise of an exceptionally luxurious experience that bridged the two properties.