Urban Decay

GIRVIN worked closely with the founding team of Urban Decay, Wende Zomnir and Sandy Lerner, to create a unique shade of color that before that time hadn’t “existed” in the market. The package design used elements similar to Oil Slicks, Acid Rain, Smog and Rust. The design relationship for GIRVIN lay in this urban camouflage for the package design and earlier logo. Our role went past the initial identity, and extended into the development of foundational storytelling through visualization.