The Golf Club at Newcastle
The Challenge
A diamond in the rough
Enterprising Microsoft executive and philanthropist Scott Oki approached GIRVIN to align the brand relationship of the OKI Foundation and OKI Golf; his innovative vision was to rebuild the site of a former coal slag and city dumping grounds into a high-end golf course.
The Solution
The long game
GIRVIN created the opening brand strategy and visualizations program for a golf course with unparalleled views of Seattle. Using unique strategies of reclamation, the lands were cleaned and refurbished, and—per brand strategy—the course named and built in the high hills overlooking the city from ramparts beyond Mercer Island. Along with their logo, we created the print and promotional materials for the club.
Strategy
Identity
Environmental
Naming
Print
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The power of the Newcastle brand? Our buyers will hold onto this as their crown jewel—because it is. The vision and brand you helped create is timeless.”