Taylor Shellfish Farms

Could a new name reposition a brand?

Taylor United came to GIRVIN to explore a new name and later, an identity treatment that recently has been further updated. In working with the Taylor team, with on-site visits in Shelton as well as meeting and exploratory sessions in Seattle. GIRVIN’s Ideator^® team resolved Taylor Shellfish Farms, a naming solution that more wholly described the scale of their global operations, as well as a better positioning for the care of their growing and harvesting operations.