SUNSHINE BOTANICALS
The Challenge
Not enough nature
Esthetician Emily Fritchey, the “Skin Whisperer,” believed it was time to give her natural skincare brand a fresh look. She contacted GIRVIN to infuse life and more natural elements into the current bland branding that lacked personality and any visual tie to nature. And while she wanted to communicate both the scientifically based efficacy and the natural health benefits of her products, she had a lot of different inspiration sources and didn’t know where to start. Well, better too much inspiration than none at all!
The Solution
A marriage of nature and science
As we got to know the Sunshine team and Emily—and her vision for the brand and its inspiring origin story with her herbalist husband—we began by distilling the sources of inspiration and channeling them into a more disciplined direction. Then we started designing a new logo that captured the science-meets-nature essence of her brand’s message and mission. Next, we created strategies for her product categories and color palette, bringing in plant imagery inspired by her ingredients as well as the old-world charm of botanical illustrations. With a new warmer color palette, clean identity system, and disciplined visual style, we expanded the look to packaging and website applications for a seamless brand experience.
Identity
Packaging
Illustration
Website
Beyond the color palette, logo, and illustration system, we also crafted icon systems for the categories (Ageless, Body, Environmental Defense, and Calming) and certifiers (Cruelty Free, Eco Friendly, Made in the USA, Non Toxic, Wild Crafted Actives). These icons help to further communicate each product’s main function as well as Sunshine Botanicals’ priorities and promises to its consumers. It’s small details like this that contribute to the unified whole of a brand and consistency in its storytelling.
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We are so thrilled with this beautiful site and cannot thank you and your entire team enough for the amazing work you have done and for working so hard to help us make this happen! I want you to know how much I appreciate all that you have done for us – I will never forget it… you are all amazing and so appreciated!”