Siren Song
The Challenge
From Dream To Destination
The founders of Siren Song were inspired by southern France, coastal living, vibrant interiors, and exquisite experiences—and enlisted GIRVIN to build that dream from the ground up.
The Solution
The Song Of The Siren
First, we began with a workshop to build the brand strategy, identity, and direction for intentional experience. Once those foundations were solidified, we oversaw everything from interior design and furnishings to way finding and wine labels. Every color and texture, every step of the guest journey, is holistically integrated—all singing the song of the Siren.
Identity
Environmental
Packaging
Print
GIRVIN’s work began with a BrandQuest® on site in Lake Chelan, designing the interiors with Holly and Kevin, for the tasting rooms, dining areas and kitchen areas and culinary training. It was the call of the Brown’s siren, and GIRVIN’s team worked closely to integrate inspiration at every step of the way. From site signage down to the , specially textured colors, and in promotions detailing of promotional materials, email blast modeling and coding, and the website.
More recently, we consulted in creating the naming and positioning strategy of all three locations—two of them new retail, dining and shopping experiences, with exterior design treatments, and signage.
Le Bistrōt is the newest outpost of Siren Song Wines—un restaurant haut de gammee et un bar à vin in Ellensburg, WA
“
Thanks and gratitude go out to the GIRVIN strategic branding team for their stellar work rebranding Siren Song. Tim and team developed a comprehensive brand strategy and palette to encompass Siren Song wines, as well as the ‘place’ experience for our new Vineyard Estate and Winery. We are THRILLED with the work and their commitment to helping us refine and extend the brand. It reflects our irresistible attraction to European food and wine influences juxtaposed against the deep blue gem that is Lake Chelan! Tim’s hand drawn logo and siren graphic artifacts connote the artistry and musicality that also inspire the winemaker.”.