Siren Song
The Challenge
From Dream To Destination
The founders of Siren Song were inspired by southern France, coastal living, vibrant interiors, and exquisite experiences—and enlisted GIRVIN to build that dream from the ground up.
The Solution
The Song Of The Siren
First, we began with a workshop to build the brand strategy, identity, and direction for intentional experience. Once those foundations were solidified, we oversaw everything from interior design and furnishings to way finding and wine labels. Every color and texture, every step of the guest journey, is holistically integrated—all singing the song of the Siren.
Identity
Environmental
Packaging
Print
GIRVIN shared and collaborated on ideas with architects and interior designers, then built books from these ideas that led to working out room functions and schemes, color systems and customized paint finishes, and carefully selected details of millwork and masonry. These labeling concepts, sculptural inspirations, icons and expectations to guest journey all integrate to realize the holistic brand experience of Siren Song.
“
Thanks and gratitude go out to the GIRVIN strategic branding team for their stellar work rebranding Siren Song. Tim and team developed a comprehensive brand strategy and palette to encompass Siren Song wines, as well as the ‘place’ experience for our new Vineyard Estate and Winery. We are THRILLED with the work and their commitment to helping us refine and extend the brand. It reflects our irresistible attraction to European food and wine influences juxtaposed against the deep blue gem that is Lake Chelan! Tim’s hand drawn logo and siren graphic artifacts connote the artistry and musicality that also inspire the winemaker.”.