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Silk Therapeutics
The Challenge
Something liquid this way comes
Silk Therapeutics founders Dr. Rebecca Lacouture and Dr. Greg Altman brought their scientific expertise to the skincare industry with a unique discovery: they found a way to create a stable liquid form of the 18 amino acids that make up the silk protein, thereby making it possible to be used as a safe and natural way to deliver vital nutrients to the skin without a need for harsh chemicals or preservatives.
The Solution
It’s a pure thing
Starting with a BrandQuest® session to define and refine an effective brand message strategy, the GIRVIN team created a new brand identity to reflect a balance between high-end luxury and biomedical innovation. Then we infused this ethos into a distinctive packaging system, website exploratory and set of marketing collateral, where the newly elevated identity better communicates the Silk Therapeutics brand story, messaging, and product benefits to the consumer.
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“
For the first time and after working with many other agencies both large and small, we feel we have finally found a true partner in GIRVIN to help us reach our goals in establishing Silk Therapeutics as the leader with the cleanest and most effective anti-aging products in the market.”
Greg Altman | CEO | Silk Therapeutics
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