Pearl
The Challenge
The world’s your oyster
GIRVIN was presented an opportunity to transform the existing Trader Vic’s restaurant into a completely new concept—while accommodating a changing market.
The Solution
Keep it class-sea
We organized and coordinated a completely new brand, the PEARL, developing the restaurant’s name, identity, environmental design, outdoor and indoor signage, interior, construction coordination, print materials, and interactive design.
Strategy
Identity
Environmental
Messaging
Print
“
From our brand positioning and market strategy, to our sense of style, our interiors, our brand, our printed materials, our signing, and ideas on decoration and art—it’s all come together with GIRVIN’s group leading our partnership to make this happen. And, while other restaurants are struggling, we’re not only meeting our targets, but we’re beating them. We’ve got great press, great connections with our clientele and our community is growing. Our reputation is emerging. And GIRVIN’s group took us from an opening dream, an inspiration, to reality. We highly recommend the GIRVIN team.”