by GirvinIT | | Mar 23, 2016
Ameristar Casinos The Challenge Sweetening the pot Under the leadership of Craig Neilson, Ameristar Casinos grew to operate seven distinct properties across the U.S., from the arid Nevada sites in Jackpot to a deep southern region like Vicksburg, Mississippi to the...
by GirvinIT | | Mar 21, 2016
P&G | Camay The Camay leadership team asked GIRVIN to support a positioning exploratory and legendary conception for a new global retelling of the Camay brand story. GIRVIN worked on responding to a testing brief that showed that women around the world all valued...
by GirvinIT | | Mar 19, 2016
Taylor Shellfish Farms Could a new name reposition a brand? Taylor United came to GIRVIN to explore a new name and later, an identity treatment that recently has been further updated. In working with the Taylor team, with on-site visits in Shelton as well as meeting...
by GirvinIT | | Mar 15, 2016
CALIDORA Create a proprietary resveratrol product offering for a chain of West Coast skin treatment clinics, later purchased by SkinSpirit. Working with Founder Colette Courtion, and her team, GIRVIN’S group built an exploratory BrandQuest® team workshop and created...
by GirvinIT | | Mar 15, 2016
Spa Joule The brand name, Spa Joule, literally a unit of energy, reinforces the brand’s serious science proposition. Proprietary package forms and graphics express the the hi-tech edgy, brand character. Spa Joule is the Science of You. Its naming strategy is literally...
by GirvinIT | | Feb 26, 2016
UNIONBAY To emotionally connect with its current audience, Unionbay underwent a brand metamorphosis and renewal. The GIRVIN team led the transformation that superseded the usual pursuit of merely changing a thematic look and delved deeper by exploring the emotional...
by GirvinIT | | Feb 20, 2016
Urban Decay The Challenge Punch Up The Pallette Founders Wende Zomnir and Sandy Lerner reached out to GIRVIN to create a unique shade of color that hadn’t before “existed” in the market, and packaging for its products. The Solution Color City We created a strategy of...
by GirvinIT | | Feb 15, 2016
Spa Lore Procter & Gamble approached GIRVIN to help invent and build out a brand that reaches into the anthropology of healing and rejuvenating natural ingredients. Spa Lore’s brand and product names reference global customs and traditional beauty rituals from...
by GirvinIT | | Jan 26, 2016
Riders® by Lee® The VF Corporation sells denim jeans under three brand names: Lee, their premium brand, Riders, the mid-priced brand and Wranglers, the value brand. From in-store research testing, it was clear that the single most confusing aspect of the shopping...
by GirvinIT | | Jan 17, 2016
Sebastian The Challenge Untamed Beauty To craft a compelling brand story for Sebastian International, the GIRVIN team studied the genetics of the brand, the family and its history to establish a foundation. Then we convened with the spirited and assertive team of...
